This blog was updated on 09 May 2025, for more information connect with our team: https://www.easystore.co/contact 

How Stillen Maternity Boosted Productivity by 30% with EasyStore

As a mother herself, Lisa, the founder of Stillen Maternity, experienced the emotional challenges of postpartum depression after childbirth.

During her recovery, she attended baking and fashion classes to help regain her confidence. These classes reignited her passion for fashion and inspired her to take the first step toward entrepreneurship.

Lisa also realized that Singapore’s maternity wear market had significant gaps—particularly the lack of versatile apparel suitable for different stages of pregnancy, and limited options tailored for working professionals who are expecting.

Motivated by this insight, Lisa launched Stillen Maternity, a brand offering fashionable and functional maternity wear. 

However, less than a year into business, the COVID-19 pandemic hit, forcing Lisa and her team to rapidly adapt.

How EasyStore Helped Stillen Maternity Thrive

With EasyStore, Stillen Maternity successfully:

• Expanded into online marketplaces like Shopee and Lazada

• Increased productivity and operational efficiency by 30%

• Integrated seamlessly with third-party apps such as HitPay

Switching from WordPress to EasyStore

Initially, Lisa built her store using WordPress. However, with limited coding knowledge, managing plugins became increasingly difficult. 

She often needed to contact separate vendors for support, especially when plugins didn’t work well together.

Lisa discovered EasyStore and decided to switch. The platform provided her with all the essential tools she needed, including integration with accounting software and payment gateways like HitPay.

The transition was smooth. Lisa could now manage her store and streamline operations more effectively, without technical roadblocks.

Growing Brand Awareness Across Multiple Channels

As a new player in the maternity wear market, Stillen Maternity faced strong headwinds during the pandemic. To stay competitive, Lisa expanded her sales strategy to include third-party marketplaces.

The surge in e-commerce activity presented an opportunity. By listing her products on Shopee and Lazada—two platforms with millions of monthly visitors—Lisa could reach a much broader audience.

With EasyStore, syncing products to these marketplaces was simple. Instead of uploading product details manually to each site, Lisa could sync her existing catalog directly to Shopee and Lazada in just a few clicks.

Listing on Shopee Mall and LazMall also enabled Stillen Maternity to participate in promotional campaigns, increasing exposure and customer engagement.

Despite running a lean team, EasyStore allowed Lisa to manage inventory, track sales, and consolidate orders across all platforms in one dashboard. This eliminated the need to log in to multiple systems or risk manual entry errors.

Achieving 30% Time Savings and Productivity Gains

By centralizing order management, automating inventory syncing, and integrating vital apps, EasyStore helped Lisa save time and reduce manual workloads.

“As my team was already quite lean, EasyStore made it much easier for me to manage my business, and I was able to save time on multitasking. I would say that I managed to save about 30%,” Lisa shared.

Lisa continues to lead Stillen Maternity with a mission to support and empower mothers-to-be. Beyond clothing, she advocates for mental health awareness and self-care throughout the motherhood journey.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.