This blog was updated on 29 April 2025, for more information connect with our team: https://www.easystore.co/contact 

5 Effective Ways to Boost Hari Raya Sales During the Pandemic 

Hari Raya is a key sales season that no business should overlook. 

As Ramadan sets the tone with weeks of anticipation, consumers actively seek the best deals and festive offers—making this a crucial time to boost your ecommerce performance.

Since the pandemic in 2020, Malaysia has seen a sharp increase in ecommerce adoption. Many brands have successfully transitioned online—and we expect this trend to continue.

That said, while talking about making sales sounds easy, many sellers still struggle with the “how.” Some lack direction, while others have common misconceptions about what works.

This blog is here to change that. Let’s explore 5 straightforward tips you can apply to increase sales during the Raya season—even during a pandemic.

1. Run a Hari Raya Sales Campaign

Yes, it’s expected—but for good reason. 

Customers anticipate Hari Raya promotions, and it’s one of the fastest ways to attract attention.

With EasyStore’s built-in promotional tools, you can quickly set up:

• Limited-time Raya promotions

• First-time buyer discounts (e.g., RM10 off for first purchase)

You can also broadcast your offers through EasyStore’s Broadcast Center—via SMS, email, Messenger, or LINE. 

A personalized message can go a long way in converting festive browsers into loyal customers.

2. Use Seasonal Keywords for Better Visibility

Leverage seasonal search terms like “Ramadan,” “Bazaar,” “Puasa,” “Baju Kurung,” and “Muslimah” in your product titles, descriptions, and blog content. 

These keywords are powerful traffic magnets during the festive season.

Once customers land on your site, make sure they stay. 

A well-designed, customer-friendly online store ensures a smooth shopping journey that leads to higher conversion rates.

3. Extend Your Shopping Hours

During Ramadan, shopping habits shift—many shoppers browse online late at night, especially after Suhur. 

Keep your store "open" by offering:

• 24/7 customer service with automated chatbots

• Instant responses to basic inquiries

• Email or Messenger notifications for order confirmations

This level of convenience can be the key differentiator between you and your competitors.

4. Introduce Hari Raya Gift Bundles

Gift bundles are time-savers for shoppers and sales boosters for sellers. 

Many people are busy during the festive period and prefer ready-made gift options. 

Use product bundling to increase order value while making it easy for customers to give thoughtful gifts.

5. Start Early for Maximum Impact

The best time to start your Hari Raya campaign is—right now.

Launching early lets you capture your audience’s attention before the festive rush peaks. 

It plants your brand firmly in their minds, so when they’re ready to buy, you’re the first they think of.

With EasyStore’s WhatsApp Order Form, you can set up your online selling channel in minutes. 

If your products are ready, so are you.

Bonus Tip: Expand Your Reach with Multichannel Selling

Don’t rely on a single channel. 

Expand your visibility by selling across:

• Shopee

• Lazada

• Facebook

• Instagram

• WhatsApp

EasyStore simplifies multichannel selling by automating inventory, customer data, and order management—so you can focus on growth while we handle the backend.

Turn Festive Vibes into Sales Opportunities

Raya is more than just a celebration—it’s a golden opportunity to grow your business. 

Apply these tips to kickstart your festive sales strategy and make the most of the season.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.