This blog was updated on 23 May 2025, for more information connect with our team: https://www.easystore.co/contact 

How Malaysian SMEs Are Breaking into Taiwan’s Booming Ecommerce Market

EasyStore recently had the privilege of hosting our signature event, "Unlock Cross-Border Ecommerce: Sell to Taiwan", held on July 26 at SIDEC, i-City. The event brought together passionate Malaysian entrepreneurs, industry leaders, and strategic partners to equip local SMEs with the tools and knowledge to expand into Taiwan's rapidly growing online market.

In collaboration with MDEC, MATRADE, Razer Merchant Services, EasyParcel, and Meta, the event demonstrated our shared commitment to helping Malaysian brands thrive globally.

Empowering Malaysian SMEs to Go Global

With the focus on unlocking international ecommerce potential, the event covered key cross-border strategies, Taiwan consumer trends, logistics and payment insights, and digital tools to simplify selling overseas.

Participants gained practical knowledge to overcome common cross-border challenges and leverage digital infrastructure to make global expansion a reality—starting with Taiwan.

Kickoff by SIDEC: Empowering Local Growth

Ikhwan Saufi from SIDEC opened the event by highlighting Selangor’s SME growth initiatives, including:

• Selangor Accelerator Programme

• Selangor E-Commerce Xccelerator Programme (ECX23) – a three-month programme with expert workshops and mentorship for SME brand scaling

• Selangor Smart City & Digital Economy Convention (SDEC) at the Selangor International Business Summit

To learn more about ECX23, visit the official website.

Key Takeaways from the Expert Speakers

1. Taiwan Market Insights & Consumer Trends

EasyStore shared how Taiwanese consumers actively discover products through social platforms like Facebook, Instagram, and TikTok, and rely heavily on reviews and influencer recommendations before purchasing. 

Taiwan’s online consumer base is projected to reach 21.75 million users by 2027, making this the ideal time to enter the market.

2. EasyStore’s Cross-Border Ecommerce Solutions

EasyStore showcased tools designed to support global selling:

• Automatic exchange rate conversion

• Multi-currency support (including NTD)

• Unified loyalty program that rewards customers worldwide, helping brands reduce acquisition costs and drive repeat sales

3. Taiwan Payment Methods via Fiuu, previously known as Razer Merchant Services (RMS)

John Lim, Senior BD Manager at RMS, introduced payment solutions tailored to Taiwan—including convenience store payments and ATM transfers. EasyStore and RMS also support Malaysian payment methods such as cards, online banking, e-wallets, and Tap & Pay.

Click here to explore Fiuu x EasyStore offers.

4. EasyParcel’s Taiwan Shipping Solutions

Joseph Chew from EasyParcel discussed international fulfillment to Taiwan, best packing practices, and prohibited items. EasyParcel enables direct order fulfillment for cross-border logistics. 

Sign up here to get started.

5. Engaging Customers with Messaging Apps

Efrata Puji from Meta highlighted click-to-message ads on platforms like WhatsApp and Messenger, encouraging direct engagement with brands. She emphasized the importance of being easily contactable in driving conversions and customer trust.

6. Launch of the Malaysia Select Campaign

EasyStore officially launched Malaysia Select, a cross-border campaign to help local businesses feature their products on a dedicated Taiwan-facing site. 

Participants benefit from:

• Subsidized shipping

• Exclusive payment rates

• Marketing rebates for Taiwan-specific ads

A New Chapter for Malaysian Ecommerce

With practical knowledge, partner support, and digital tools in hand, Malaysian SMEs are now ready to enter Taiwan’s ecommerce scene with confidence.

EasyStore is proud to champion this movement—supporting brands to grow internationally, connect with global audiences, and showcase the best of Malaysian innovation and quality.

As we continue to unlock global ecommerce opportunities, we look forward to witnessing the incredible growth stories of Malaysian entrepreneurs who dare to expand beyond borders.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.