This blog was updated on 28 May 2025, for more information connect with our team: https://www.easystore.co/contact 

February 2025 Product Updates: Boost Customer Experience for Festive Sales

As Chinese New Year festivities wind down, it’s time to shift gears and get ready for the upcoming Raya season. 

To help you deliver an exceptional shopping experience both online and in-store, we’ve rolled out several powerful updates.

Here’s a look at what’s new in February 2025:

Latest Features and Applicable Plans

1. [POS]: Advanced Staff Permissions

Gain better control over pricing consistency and streamline the checkout process with the new Advanced Staff Permissions for POS. 

This update allows you to manage access to checkouts, discounts, and orders based on staff roles.

• General Festive Edition: Customize with your own icons or brand logo for other seasons or campaigns.

Setup Highlights:

Capture customer attention the moment they land on your site with a sliding animation added to the Announcement Bar. It’s a simple yet effective way to highlight promotions and campaigns.

5. [Online Store]: Sign Up with Apple ID

Make it even easier for Apple users to shop with your brand. 

Customers can now register or log in using their Apple ID—no passwords or forms required.

6. [Reports]: Export Sales Performance

Now you can export sales performance data while continuing other tasks. 

The export runs in the background, and you'll be notified by email when it’s ready.

Metrics Included:

• Total Sales

• Total Orders

• Total Gross Sales

• Total Net Sales

• Average Order Value

Exports remain available on the performance page for 24 hours.

7. [Orders]: Filter Orders by Teammate

The new teammate filter simplifies order management by allowing you to sort orders by the staff member responsible. 

This boosts visibility, accountability, and fulfillment speed.

8. [Inbox]: Email Alerts for Unread Live Chats

Missed live chat messages can lead to lost sales.

To avoid this, customers who leave chats unread will now receive email notifications, ensuring they stay informed and engaged.

Game-Changing Customer Experience with Brand App

The Brand App offers a fully white-label mobile shopping experience under your business’s name and branding.

Key Features:

• Custom App Icon: Stand out on customers' phones.

• Custom App Name: Reinforces brand identity and trust.

• Custom App Store Screenshots: Highlight your unique offerings.

• Custom Feature Banner: Promote new arrivals or deals directly in the app.

• Full App Ownership: Control branding, UX, and data for better customer engagement.

Be part of your customers’ daily lives with a convenient, personalized mobile experience.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.