This blog was updated on 26 May 2025, for more information connect with our team: https://www.easystore.co/contact 

10 EasyStore Product Updates to Supercharge Your Customer Experience in 2024

As the business landscape continues to evolve in 2024, delivering an exceptional customer experience (CX) is no longer optional—it’s essential. 

Consumers today are more selective about where they shop, why they trust certain brands, and how smooth their overall buying journey is. These preferences shape their loyalty and determine whether they return.

At EasyStore, we believe in Unified Customer Experience (UCX)—a strategy that ensures seamless, personalized interactions across every touchpoint. 

This blog highlights 10 UCX-driven product updates from EasyStore that empower business owners to thrive in a competitive, multichannel commerce environment.

What is Unified Customer Experience (UCX)?

In 2020, multichannel selling was the priority. By 2022, businesses had shifted focus to omnichannel commerce, offering a more cohesive shopping experience.

In 2024, UCX takes this even further—uniting every sales and service channel to deliver a consistent, personalized, and seamless customer journey, whether customers are shopping online, in-store, or through social media. 

UCX ensures consistent branding, messaging, and service quality while leveraging data to tailor experiences to individual preferences.

10 UCX-Driven EasyStore Product Updates for 2024

1. Broadcast Center

Personalized messaging is at the heart of strong customer relationships. 

EasyStore’s Broadcast Center enables businesses to send targeted bulk messages via multiple channels including:

• Shopping App

• WhatsApp Messenger

• SMS

• Email

• LINE

You can also send activation emails/SMS to new customers to encourage account creation. As an official WhatsApp Business Solutions Provider (BSP), EasyStore provides advanced messaging capabilities to deliver personal, high-conversion experiences.

2. Unified Inbox Management

Customers expect to be contacted on their preferred channels—whether it's live chat, WhatsApp, or LINE—and they value fast responses. 

EasyStore’s Unified Inbox consolidates all customer communications in one place:

• Respond to messages from Live Chat, WhatsApp, Telegram, and LINE

• Reinitiate WhatsApp conversations even after the 24-hour messaging window

This feature helps streamline communication, reduce response time, and increase customer satisfaction.

3. Enhanced Customer Shopping Journey

UCX depends on smooth, intuitive experiences across devices and platforms. 

EasyStore has upgraded the Customer Account Interface to include:

• Passwordless login

• Buy-again shortcuts

• Auto-saved address books

• Quick access to purchase history and cart recovery

• Seamless access to member benefits online and offline

This empowers customers to shop effortlessly and return with confidence.

4. Member App Upgrade

The revamped Member App strengthens customer connection by making your brand more accessible on mobile:

• Pop-Up Notification History: View past promotions

• Loyalty Program: Earn and redeem points directly

• 24/7 Catalogue Access: Browse and shop anytime, anywhere

This mobile experience ensures UCX continuity for every shopper, regardless of location.

5. POS System Revamp

As offline shopping gains traction, EasyStore’s mobile POS bridges online and in-store experiences:

• Customer insights dashboard

• Access to cart items and promotions

• Easy new customer registration

• Advanced staff permission settings

• Dual-screen display for better engagement

The POS revamp ensures that every checkout is seamless and data-backed.

6. Conversion-Driven Promotion Modules

Consumers respond well to personalized promotions. EasyStore’s new tools make it easier to deliver them:

• Birthday Month Vouchers

• Welcome Vouchers

• Customized Vouchers based on behavior

• Assign Vouchers to specific customer segments

These promotions help foster deeper connections and drive repeat purchases.

7. Backorder Feature

Don’t lose sales just because items are temporarily out of stock. The Backorder function lets you keep selling products while restocking. 

Pair it with backorder-specific promotions to:

• Retain customer interest

• Drive commitment despite stock delays

• Maintain a steady flow of revenue

8. Elevated Product Management

Efficiency in product handling directly impacts CX. 

EasyStore introduces several improvements:

• Channel-specific product exclusivity

• 90-day inventory tracking

• Dashboard performance summaries

• Staff permission controls

• ChatGPT-powered product descriptions

• Inventory transfer between outlets

These updates ensure your products are always optimized for performance and presentation.

9. New Apps for Customer Engagement

EasyStore now supports two new apps to boost interaction:

• Appreciation Card: Include a QR-coded thank-you message with every order

• Countdown Popup: Display limited-time offers to create urgency and increase conversions

These features help you emotionally connect with customers and drive timely actions.

10. 13+ New Store Themes for Branding

First impressions matter. 

EasyStore has released 13 new online store themes that elevate your brand’s digital presence:

• Crunch

• Sneak Crunch

• Tunes

• Milano

• Beverly

• Muse

• Brew

• Scents

• Olive

• Essence

• Koji

With visually stunning and responsive designs, these themes are optimized to convert visitors into loyal customers.

Stay Ahead with UCX in 2024

As customer expectations evolve, so must your business. EasyStore’s UCX-driven updates are designed to keep your brand relevant, connected, and competitive. 

Whether it's simplifying operations, deepening engagement, or enhancing the shopping experience—these tools help you stay one step ahead.

Explore how you can harness the power of UCX to scale your business this year.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.