This blog was updated on 15 May 2025, for more information connect with our team: https://www.easystore.co/contact 

How Two Sisters Built a Successful Essential Oil Brand with EasyStore

Joy Of Oiling is a homegrown essential oil brand founded by two sisters, former educators with over 20 years of experience in the education sector. 

Driven by a passion for wellness and sustainability, they set out to offer high-quality essential oils sourced from ethical and sustainable suppliers.

Based in Sabah, the sisters knew they didn’t want geography to limit their growth. 

From the beginning, they decided to launch their business online and focus on building a credible, customer-centric brand with a professionally designed eCommerce website.

The Challenge

Starting a business from scratch meant working within a limited budget. 

Hiring a web designer wasn’t feasible, so they searched for an eCommerce solution that was:

• Affordable and beginner-friendly

• Equipped with professional templates

• Locally supported in the same time zone

• Integrated with apps to simplify operations

As non-technical founders, they also needed hands-on guidance to get their store up and running.

The Solution

After comparing various platforms, they chose EasyStore.

“EasyStore provides a complete eCommerce solution at affordable pricing plans, and they offer local support within the same timezone—which was really important to us.”– Ashley, Co-founder of Joy Of Oiling

EasyStore’s user-friendly templates, built-in integrations, and responsive local support allowed them to launch their site quickly without any prior IT knowledge. 

The platform also enabled them to:

• Streamline their order fulfillment process

• Manage inventory with ease

• Send automated payment reminders

• Maintain a growing customer database

The Results

Since launching their store with EasyStore, Joy Of Oiling has experienced significant growth in online sales. 

Customers frequently compliment the smooth and seamless shopping experience—from product browsing to checkout and payment.

With EasyStore managing their online operations, the sisters have been able to focus on what matters most: sourcing premium essential oils and expanding their brand reach.

The Takeaway

For Joy Of Oiling, choosing the right eCommerce platform was a turning point. 

EasyStore empowered them to launch a professional, fully functional online store without the need for technical skills or costly web development.

If you're an aspiring entrepreneur or a small business owner looking to build and grow your brand online, EasyStore offers the tools, support, and flexibility to help you succeed.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.