Bookcafe and EasyStore Delivers 50,000 Books Into The Hands Of Everyday Malaysians

FOR IMMEDIATE RELEASE

KUALA LUMPUR, Aug 8, 2025 — In a time when digital content dominates attention spans, Malaysian bookstore Bookcafe stays true to its mission of enlightening the nation — delivering over 50,000 books into the hands of Malaysians during the Kuala Lumpur International Book Fair (KLIBF) 2025, with support from commerce solution partner EasyStore.

This milestone represents more than just sales — it’s a bold statement that physical books and bookstores are still relevant, beloved, and full of life.

Championing the Physical Reading Experience

The Malaysian book industry continues to face challenges, from shifting consumer behavior to rising operational costs. Yet, Bookcafe’s success at KLIBF proves that the appetite for physical books is still strong — and only deepens when paired with smart technology.

“Our mission to enlighten the nation can take many forms,” said the Bookcafe team.

One of them was the educators campaign. In addition to public discounts, Bookcafe offered an exclusive deal for teachers — their way of appreciating the “mind engineers” of society, who play a vital role in shaping minds and nurturing a love for reading.

Bookcafe believes access to knowledge should never be hindered by avoidable hurdles such as long queues, crowded halls, or complicated buying channels. By addressing these challenges, they ensured that readers could focus on discovering books instead of dealing with inconveniences.

“Our customers no longer had to search for a specific counter. Whether they were on the first floor or the fifth, they could check out wherever it was most convenient," the team explained. "EasyStore gave them full control over their shopping experience.”

Booking Shopping, Made Easy

For 10 consecutive days at KLIBF, Bookcafe leveraged EasyStore’s Unified Commerce Solution to make sure every reader had a smooth and stress-free shopping journey.

Here's how it made a difference:

• “I want it, I got it.”: Readers who spotted a book they loved could buy it in seconds. EasyStore helped Bookcafe manage sales across more than 20 counters — all from one place.

• Part-timers? No problem: Even new staff could handle checkouts confidently with a POS system that’s easy to learn and quick to use.

• Membership perks, ready to go: Whether readers were returning for their next read or collecting points, their member account was already set up — no extra steps needed.

• Pay their way, no fuss: From e-wallets to cards, payments were simple and flexible. Plus, tax relief? e-Invoice ready.

• Consistent service, anywhere. Whether at the booth or browsing from home during KLIBF, readers had the same access to Bookcafe’s collection and service quality.

And for those who missed the fair? Bookcafe’s books remained available on Shopee, TikTok Shop, and their own online store — offering the same convenience and experience across all channels.

Empowering Retailers in a Changing Landscape

“Bookcafe’s campaign is a testament to what’s possible when tradition meets innovation,” said the team at EasyStore. “We’re proud to support a local brand that’s not just selling books, but striving to serve better, and in turn make knowledge accessible to all.”

As customer expectations evolve, the need for seamless and flexible shopping journeys grows. EasyStore helps retailers meet these expectations with tools that connect every touchpoint, from book fairs to online orders, in one unified system.

With EasyStore, Bookcafe plans to continue elevating its customer experience through personalized marketing, loyalty rewards, and smooth checkouts — whether readers are shopping at a booth, browsing in-store, or buying online.

Together, Bookcafe and EasyStore are showing what modern bookstores can look like: connected, and built entirely around the customer.

About Bookcafe

Bookcafe is a Malaysian online and offline bookstore dedicated to promoting lifelong learning and reading culture through affordable, accessible books for all ages and interests.

About EasyStore