This blog was updated on 02 May 2025, for more information connect with our team: https://www.easystore.co/contact 

Choosing the Right Keywords for Effective Shopee Ads

ShopeeXpert, Sherynn Ooi, shares her valuable insights on a common mistake that many sellers make when running Shopee Search Ads: choosing the wrong keywords.

In her words:

“The most important factor to consider when running Shopee Search Ads is the keywords you choose to bid on. Wrong keyword selection can lead to unnecessary clicks, increasing your ad spend without generating any returns. Always put yourself in your buyer’s shoes. If they’re searching for your product, what would they type in the search bar?”

Sherynn recalls an example from one of her students, who approached her after class with disappointing ad results—plenty of clicks but zero conversions. The problem? Poor keyword choices.

Real Example: Gauze Fabric Cloth

Product: Gauze Fabric Cloth

Keywords Used: Birthday, DIY, Gift Box, Tutu Skirt, Wedding

While these words are related to how the product could be used, they’re not what buyers would typically search for when looking specifically for “gauze fabric cloth.” That’s the issue—intent mismatch.

If you’re selling gauze fabric cloth, you should bid on exactly that keyword—not on broad or indirect use cases. 

The product’s uses should be detailed in your product description, not the search ad keywords.

Why Relevance Matters

Highly relevant keywords help improve your ad’s quality score, which in turn lowers your cost-per-click (CPC) while giving you better ad placement. 

On the other hand, bidding on unrelated keywords lowers your quality score, forcing you to raise your bids just to compete—often resulting in wasted ad spend.

For instance, if someone searches for “birthday” and sees your gauze cloth ad, they might click out of curiosity but leave once they realize it’s not what they wanted. 

That’s money spent on a useless click.

Better Keyword Strategy: Be Specific

Let’s look at a better example.

Product: School Bag for Kids

Suggested Keywords:

• School Bag

• Beg Sekolah

• School Bag for Kids

• Kids Backpack

• Beg Sekolah Perempuan

• Beg Sekolah Lelaki

Yes—go as specific as possible, even by gender!

How to Find the Right Keywords on Shopee

1. Go to the Shopee homepage and type your product name (e.g. "school bag").

2. Take note of the auto-suggested keywords. These appear in descending order based on search volume over the past 30 days.

[Refer to screenshot 1]

3. Use a simple trick: type “school bag a,” “school bag b,” “school bag c,” etc. You’ll uncover even more highly searched, relevant terms.

[Refer to screenshot 2]

Remember to jot down or copy-paste these keywords for future reference.

Conclusion

Once you’ve completed this A–Z keyword sweep, select the most relevant keywords to include in your ad campaigns. 

It’s that simple.

Want more tips like this? Connect with Sherynn on her Facebook page.

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