This blog was updated on 09 May 2025, for more information connect with our team: https://www.easystore.co/contact 

How ADNAA Achieved 180% Revenue Growth by Unifying Online and Offline Sales

When a simple yet effective solution meets a real-world problem, great brands are born—and ADNAA is a perfect example of that.

Founded in 2016 by Mohd Naimran Nordin, ADNAA is a sustainable seed-to-garment clothing brand that offers apparel made from 100% organic cotton. 

Based in Kuala Lumpur, they operated primarily through their physical retail store until the pandemic in 2020 shifted the playing field.

As foot traffic declined, ADNAA began expanding its online presence through a web store and social media. 

Since then, the brand has experienced remarkable growth—boosting their revenue by 180%—thanks to a well-executed omnichannel strategy supported by EasyStore.

Managing Online and Offline Sales Seamlessly

By adopting EasyStore, ADNAA was able to:

• Increase revenue by up to 180%

• Run their entire business from a unified, integrated dashboard

• Offer a personalized shopping experience to both online and walk-in customers

“The blend of both online and in-person makes our brand more accessible, which is great for expanding our customer base and creating a stable revenue stream online.”— Azlan Bin Adas

Replying to messages most of the time

Before using EasyStore, they need to log into different selling platforms and open up many tabs to manage the orders every day. It also includes updating product inventory in each sales channel when a product is sold.

From Manual Chaos to Streamlined Operations

Before using EasyStore, ADNAA’s team had to juggle multiple sales channels manually. This involved logging into different platforms, replying to hundreds of messages daily on WhatsApp and Instagram, and manually capturing every order. There was no centralized product catalog or shopping cart, and customer service was overwhelmed.

This setup made it difficult to track sales data, update inventories, or make informed decisions—especially with both offline and online customers.

“We saw this moment as a brand reset. We wanted to bring everything together and use the same system to sell online and offline.”— Azlan Bin Adas

Reducing Human Error with Automation

With EasyStore, ADNAA automated their daily operations—from order processing to inventory updates and sales reporting.

Now, staff no longer need to manually update stock levels across different channels. 

Instead, real-time inventory sync ensures accuracy and prevents overselling. Customers can place orders directly through the online store without the need for long conversations over messaging apps.

“It is important for us to track all the data in one system, and EasyStore made it for us. We are also able to provide a more personalized experience to customers regardless they make the purchase in-store or online.”— Azlan Bin Adas

Personalization and Data-Driven Growth

ADNAA now uses unified analytics to make smarter decisions. 

With insights into best-selling products, repeat customers, and top-performing channels, they can optimize every area of the business. This data-driven approach has helped them scale without significantly increasing headcount.

“We appreciate that we can scale up our business through multiple sales channels without having to hire more staff to manage the orders of each sales channel separately.”— Azlan Bin Adas

Omnichannel Experience for a Better Customer Journey

With EasyStore, ADNAA offers a seamless shopping experience. 

Customers can discover products online, book a fitting session in-store, and repurchase items through digital channels—creating a loop of convenience and personalization.

“Previously, it was hard for our staff to get a grasp on our business’s performance and predict how much of a product we needed to make for upcoming events. We couldn't see historical sales data for online and offline sales in one place. Now, with EasyStore, it’s much more straightforward.”— Azlan Bin Adas

ADNAA’s journey shows how a unified system can drive real growth. 

With multi-channel selling, centralized data, and real-time operations, ADNAA transformed their business and reached new heights—all with the help of EasyStore.

Let’s continue supporting local businesses!

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.