Why Malaysian Retailers Are Switching to EasyStore in 2025

Running a retail business today is more complex than ever. It’s no longer about just having great products - it’s about meeting customers wherever they are: online, offline, or in-between.

Your customers see you on TikTok, browse your Shopee store, chat with you on Instagram, and walk into your outlet over the weekend. To them, it’s one brand. But to your team, it feels like ten different systems. 

And when these different systems don't work together, your customers feel it instantly. They get the wrong answer. They wait longer than they should. They leave - because the experience fell short.

And that’s why retailers are switching to EasyStore's Essential Plan.

What is Essential Plan, why Retailers choose it?

EasyStore's Essential Plan is built for growing retailers who are ready to gives customers a smooth, rewarding experience no matter where they choose to shop. 

It connects your retail and online channels, so every interaction feels like part of one journey, and makes it easy for customers to return.

• Everything managed in one place
• No extra charges as you grow
• Retail-savvy support team
• Up to 2 inventory locations
• Up to 5 staff accounts with access control
• 0% transaction fees
• 10 free app integrations

No hidden costs. No disconnected systems. Just what you need to scale confidently.

1. Be Where Your Customers Are - Online, In-Store or Anywhere 

Customers are shopping wherever they feel most comfortable, through the channels they like or the content they enjoy.

With Essential Plan, you get the freedom to sell across these channels and fulfil from the place you already run your business, whether that’s your HQ, your warehouse, or even at retail outlets. Here’s how it all comes together:

• Point Of Sale — For When They Walk In: A regular customer walks into your outlet and wants to redeem their loyalty points. Your staff finds their profile, applies the discount, and completes the checkout — no more awkward “sorry, this only works online.”

• Inventory — For When They Ask, “Still Got Stock?”: A customer DMs you asking about a product they saw on TikTok. Your team checks inventory instantly and lets them know it’s available at your Subang branch — and even arranges in-store pickup.

• Sales Channels — For When They're In The Mood To Shop: A first-time buyer sees your product on Shopee and places an order. Later, they follow you on Instagram, visit your store, and buy again — this time using a voucher from your WhatsApp blast.

What your customers experience: I saw this brand on TikTok Live and bought from them once — wait, they have a store too? Let me ask their staff if there are any new arrivals.

2. Let Customers Enjoy Shopping, Even After They Leave Your Store

Your customers don’t just shop during your business hours - they browse, reorder, and pay whenever it suits them.

Whether it’s late at night, during lunch, or right after seeing your product from a video, here are the tools that help you meet them in those moments:

• Online Store — For When It's Past Operation Hours: A new customer walks past your store, sees something they like, and snaps a photo to think it over. Later that night, they Google your brand, land on your website, and place an order, even though your outlet is closed. They choose delivery, pay online, and still get the same service they’d expect in-store.

• Shopping App — For When You Cross Their Mind: It’s 11:30PM. A loyal customer remembers they need to restock your products. They open your Shopping App, reorder it using saved points, and choose self-pickup, no need to wait till tomorrow.

What your customers experience: I love that I can shop on my own time, switch between online and in-store without hassle, and still feel like they know exactly what I need - it makes me trust the brand more and keeps me coming back. 

3. Turn Every Purchase Into a Reason to Come Back

Acquiring a new customer is becoming more expensive, ad costs are rising, competition is fierce, and attention spans are short.

But once a customer makes that first purchase, you’ve earned more than just revenue, you’ve earned their attention. What you do next determines if they’ll return. 

That’s why top-performing retailers invest in Essential Plan to automate follow-ups, build loyalty, and create moments that drive customers back.

• Loyalty Program — For When You Want First-Time Shoppers to Come Back: A new customer completes their first purchase and instantly earns points. They receive a welcome message inviting them to join your loyalty program, no app download or card needed, just their phone number.

• Vouchers & Points — For When They’re Deciding Between You and Others: A customer is browsing between brands. They remember your store gave them 2x points last week and a RM10 voucher for spending above RM100. That little nudge helps them choose you, again.

• Automated Engagement  — For When It's Time For Them To Make Another Purchase: A customer hasn’t shopped in 60 days. An automated “Come Back Soon” campaign triggers, complete with a time-limited offer, bringing them back without you even lifting a finger.

What your customers experience: Every time I think about shopping, their brand comes to mind — they remember me, reward me, and make it so easy to come back. That’s why I keep choosing them over others.

4. Know Who Buys, What They Like — Then Bring Them Back

Knowing your customers isn’t just about having their names in your system, it’s about seeing the full picture of how they shop, when they engage, and what keeps them coming back.

Because when your data is scattered, so is your strategy. And when you don’t know who’s buying, how often, or what they love, even your best salesperson is constantly guessing. Let's change that: 

• Reporting — For When You Need to Decide What’s Next: Track how many new customers are shopping with you, where they’re coming from, and why they chose your brand. From demographics to purchase patterns, you’ll have the data to improve marketing, adjust stock, or create content that speaks to your best audience.

• Customer Profile — For When You Want to Understand Buying Behavior: Your team can instantly pull up a customer’s full purchase history — across online and in-store. Whether they last bought three days or three months ago, you’ll know exactly what they purchased, how often they shop, and how much they’ve spent.

• Smart Segments — For When You Need to Target the Right People: You notice sales are slowing. Instead of blasting everyone, you segment out lapsed buyers from your top spenders. One gets a win-back voucher. The other gets early access to a new collection. Each feels like it was made for them.

What your customer experiences: It felt like they actually knew what I needed — the message came at the right time, with the right offer, and I couldn't even hesitate to buy.

5. Satisfy Every Customer’s Preferred Way to Receive Orders — Walk-in, Pick-up, Delivery

How you handle orders becomes how customers talk about you.

“Delivery was fast.” “I got updates every step of the way.” “Everything was in great condition when it arrived.” These are the kinds of experiences customers remember, and recommend to others.

Essential Plan gives you the tools to manage orders from all channels, so from the moment a customer checks out to the moment they receive their purchase. Your team knows exactly what to do, your customers know exactly what to expect.

• Unified Order Dashboard — For When Orders Come in From Everywhere: One customer checks out on Shopee. Another walks into your store. Someone else places a pickup order from your website. It all shows up in one dashboard, so your team knows how to manage those customers orders. 

• Status Updates — For When Customers Are Anticipating Their Parcels: The moment they click ‘Buy Now’, customers want to feel like it’s in good hands. Real-time updates mean they always know what’s happening, without having to ask.

• Fulfilment Assistant — For When You Want to Get Orders Out, Accurately: When orders start piling up, the pressure’s on, and customers are waiting. The last thing you need is a mix-up. With Fulfilment Assistant, your team can process multiple orders at once and auto-generate airway bills, pack the right items, in the right quantity, so customers get exactly what they ordered, no surprises.

What your customer experiences: I ordered online and picked up in-store — everything was ready when I arrived. They really have their system together.

Ready To Make The Switch?

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.

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