This blog was updated on 15 April 2025, for more information connect with our team: https://www.easystore.co/contact 

Why Building a Brand Matters for Your Business Growth

According to EasyStore’s merchant statistics, the trend of selling under one’s own brand is growing rapidly — and for good reason.

Here’s the story behind it.

In the early days of ecommerce, most small and medium businesses (SMBs) sold exclusively on marketplaces and social media to gain maximum traffic at minimal cost. 

Even though these centralized platforms charged high transaction fees and controlled customer data, SMBs tolerated it because building a brand and managing daily operations independently seemed costly and risky.

But with today’s fast-evolving internet technology, ecommerce has become more accessible and affordable — making it possible for anyone to build and grow a business with their own brand.

So why is brand-building becoming so essential?

Research shows that most successful, sustainable businesses are built around three core elements — and at the heart of them all is a strong brand.

1. Value Proposition

Why do customers choose you over your competitors?

The answer is your value proposition — the clear promise of value your brand delivers to customers. 

When customers experience that promised value, trust builds, and loyalty follows. 

They’ll be far more likely to purchase from you again, often without hesitation.

If you're unsure how to define your value proposition, take inspiration from this:

“People don’t buy what you do, they buy why you do it.” – Simon Sinek, Start With Why

2. Customer Loyalty

No business thrives without repeat customers — which is why building strong, lasting relationships matters. 

In a world full of choices, people are loyal to brands they love, feel connected to, and believe in.

In fact, up to 60-70% of business revenue often comes from existing customers. 

What keeps them coming back isn’t just your products or pricing, but the story your brand tells and the value it delivers.

Happy, loyal customers will naturally share their positive experiences, creating word-of-mouth (WOM) buzz that draws in new customers and drives additional sales.

Customer loyalty also opens the door to upselling and business expansion. 

Once trust is established, customers are more likely to buy related products or services from you.

3. Marketing Independence

Relying on a single channel for traffic and customer engagement is risky. 

If something happens to that platform, your business could be severely impacted.

To grow sustainably, your business needs a recognizable brand identity — a name, a story, and values people remember.

As you expand across new marketing channels, your brand becomes the anchor that attracts attention, builds partnerships, and strengthens your market presence.

Perfecting Your Brand

It starts with your brand promise — the aspirational belief your business brings to people’s lives. 

Many entrepreneurs know their business has value, but it’s easy to overlook how that value is communicated to strangers.

Invest the time to refine your brand promise. 

It’s one of the smartest moves you can make for long-term business growth.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.