It appears next to your business name and confirms that WhatsApp has verified the account as authentic and notable.

This tick is only granted to highly reputable businesses, helping users distinguish real brands from fake or scam accounts. A light blue disclaimer will also appear, noting that it’s an “official business account.”

Here’s how it differs from a standard WhatsApp Business Account:

Why Verify Your WhatsApp Business Account?

Being verified on WhatsApp offers several key advantages:

• Builds Trust: The green tick indicates you’re a legitimate and influential business.

• Brand Recognition: Your business name is displayed even if customers haven’t saved your number.

• Competitive Edge: Stand out from competitors without verification.

• Customer Confidence: Encourages engagement by assuring users that they’re speaking to an official account.

How to Apply for the Green Tick

To apply, your business must be using the WhatsApp Business API, typically via a WhatsApp Business Solution Provider (BSP) like EasyStore.

Step 1: Verify Your Facebook Business Account

Ensure your Facebook Business Account is:

• Verified through Facebook Business Verification

• 2FA-enabled (Two-Factor Authentication)

Step 2: Submit a Request

1. Log in to Facebook Business Manager

2. Navigate to: Settings > Accounts > WhatsApp Accounts

3. Open WhatsApp Manager

4. Select your number, then go to Profile

5. Click to submit a request for an Official Business Account

Best Practices to Increase Your Approval Chances

Here are some ways to improve your chances of approval:

• Use a verified business email (e.g., xyz@easystore.co, not xyz@gmail.com)

• Ensure your display name follows WhatsApp’s naming guidelines

• Have an active Facebook/Instagram presence (10k+ followers recommended)

• Maintain some level of ad spend in your Facebook Ad Account

• Get media mentions — a Wikipedia page or articles in reputable publications can help

Final Thoughts

Getting the WhatsApp green tick can enhance your brand credibility and customer engagement — but not every business qualifies. Even so, applying is worth the effort if your business is eligible.

If you’re not approved, don’t worry. It doesn’t reflect negatively on your business — you might just need more time to grow your brand presence. Keep building trust and authority, and try again later.

For more resources on growing your business with WhatsApp, explore EasyStore’s integration.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.