This blog was updated on 05 May 2025, for more information connect with our team: https://www.easystore.co/contact 

12 Proven Strategies to Recover Abandoned Carts and Boost E-commerce Sales

One of the biggest challenges e-commerce businesses face is shopping cart abandonment. 

In this blog, we’ll explore 12 actionable strategies to recover abandoned carts and increase your online store’s revenue. 

In the world of e-commerce, even the most successful businesses deal with cart abandonment.

According to recent studies, the average cart abandonment rate across all industries exceeds 69%. Abandonment can occur for many reasons — customers might get distracted, change their minds, or simply use their cart as a wishlist.

While some level of cart abandonment is inevitable, it doesn’t mean those sales are lost forever. With the right recovery strategies, you can re-engage customers and guide them back to complete their purchases.

Before we dive into the strategies, let’s understand what cart abandonment recovery means and why it’s so critical.

What Is Abandoned Cart Recovery?

An abandoned cart occurs when a customer adds items to their online shopping cart but leaves the website before completing the purchase.

Often, customers are just browsing, comparing prices, or saving items for later. 

As an e-commerce business owner, it’s your job to follow up and encourage them to come back and finish the purchase — that’s cart abandonment recovery.

Why Should You Focus on Recovering Abandoned Carts?

As global e-commerce sales continue to surge — projected to surpass $5.4 trillion — high cart abandonment rates represent massive lost revenue potential.

If you’re not actively recovering abandoned carts, you’re leaving significant money on the table.

Let’s look at 12 effective ways to recover these carts and increase your sales.

1. Add Countdown Timers to Create Urgency

If you're running a limited-time offer or flash sale, displaying a countdown timer helps create urgency. 

This tactic leverages the fear of missing out (FOMO), nudging customers to complete their purchase before time runs out.

Source: ASOS

2. Include Social Proof and Customer Reviews

Showcase recent purchases, testimonials, or well-known customers to build trust and credibility.

Displaying social proof reassures potential buyers that others have made the same decision and were satisfied — which can significantly reduce hesitation during checkout.

Source: TimeSync

3. Use Web Push Notifications

Web push notifications are real-time messages that appear on a user’s desktop or mobile device. 

Once users opt in, you can send personalized reminders about their abandoned carts to encourage them to complete the purchase.

Source: SendX

4. Add a Chat Widget to Answer Customer Questions

A chat widget or button allows customers to reach out with questions in real time — a simple yet powerful tool to prevent abandonment due to uncertainty.

(e.g., shipping costs, return policies)

Source: NovoChat

5. Implement Sticky Add-to-Cart Bars

Sticky add-to-cart bars float as customers scroll through your site, making it easier to add items to the cart without navigating back and forth.

Source: Conversion Bear

6. Use Currency Converters for International Shoppers

Automatically displaying local currencies based on a visitor’s location improves their shopping experience and reduces friction at checkout. 

You can also offer manual currency selection for added flexibility.

Source: Princess Polly

7. Offer Multiple Payment Options

Avoid losing sales due to limited payment choices. 

Offer a variety of payment methods such as credit/debit cards, PayPal, installment options, and popular local platforms like Alipay.

Source: Princess Polly

8. Use Exit-Intent Pop-Ups

Exit-intent pop-ups appear when a user is about to leave your site. 

They serve as a last-minute reminder and can include offers, discounts, or cart summaries to convince the customer to stay and check out.

Source: Useproof

9. Display Security Seals at Checkout

Baymard Institute found that 17% of shoppers abandon carts due to payment security concerns. 

Showcasing trust seals like SSL certifications or badges from trusted payment providers reassures shoppers that their data is safe.

Source: ASOS

10. Send Automated Cart Recovery Messages via Chat

Chat marketing is a high-converting way to recover abandoned carts. 

With tools like WhatsApp or Messenger, you can send personalized recovery messages and even include exclusive discount codes to encourage purchases.

NovoChat, for instance, allows you to automate this process using cart abandonment message templates.

11. Follow Up with Cart Recovery Emails

Cart recovery emails are still effective, especially when combined with other channels. 

Personalized subject lines, product recommendations, and follow-up reminders can help recover lost revenue.

According to Salesforce, 17.6% of abandoned carts are recovered after follow-up emails.

12. Run Retargeting Ads

Retargeting uses customer behavior data to show them personalized ads for the exact products they left behind. 

These highly targeted ads are 76% more likely to be clicked compared to regular display ads.

Source: RealiseMarketing

Conclusion

While cart abandonment is unavoidable, it’s not unmanageable. 

By implementing the strategies above, you can improve your recovery rates and convert more visitors into paying customers.

Experiment with a mix of these methods to find what works best for your store — and start winning back lost sales today.

Additional resources:

•  How To Use Chat Marketing To Drive Traffic To Your E-commerce Business

•  6 Common E-commerce Challenges You Can Solve With Chat Marketing

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.