This blog was updated on 23 April 2025, for more information connect with our team: https://www.easystore.co/contact 

8 Essential Checkout Features to Boost Conversions (Part 1)

If you're already running an online store with EasyStore, it's time to level up. 

Beyond great design, a seamless payment system, and efficient logistics, there are key features that can significantly enhance your store’s performance and customer experience.

Here are four must-have features you should activate today:

1. Single Page Checkout

When shopping online, customers want a quick and smooth checkout experience—just like choosing the shortest queue at the grocery store. A single page checkout streamlines the process by letting buyers enter all necessary information—shipping, billing, delivery options, and payment—on one page.

Set it up at:

Settings > Checkout > Checkout Setting > Checkout Experience

2. Abandoned Cart Recovery

Did you know the average cart abandonment rate is nearly 70%? That’s a lot of potential sales slipping away. EasyStore’s automated cart recovery feature helps you reclaim lost revenue by sending reminder emails to customers 24 hours after they’ve added items to their cart but didn’t check out.

Activate it via:

Orders > Abandoned CheckoutsSettings > Checkout > Abandoned Checkout > Automated Cart Recovery

3. Payment Reminder

Chasing payments manually can be time-consuming and awkward. Let EasyStore handle it for you. A payment reminder email is automatically sent 6 hours after an order is placed but remains unpaid—no follow-ups required from your end.

Enable it at:

Settings > Checkout > Automated Payment Reminder

4. Order Cancellation Automation

If an order remains unpaid or if stock runs out, EasyStore can automatically cancel it—saving you the hassle of manual checks and keeping your inventory accurate.

Configure it at:

Settings > Checkout > Automated Order Cancellation

Want more features to power up your online store?

Click here for Part 2

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.