This blog was updated on 09 May 2025, for more information connect with our team: https://www.easystore.co/contact 

How Ketogenius Kitchen Grew 500% by Expanding to Shopee, Lazada, and Online Store

Ketogenius Kitchen began as a personal solution to a pandemic challenge. 

During lockdown, Selene—the founder—struggled with weight gain due to limited space and inability to exercise outdoors. 

Looking for a fitness-free weight loss solution, she discovered the ketogenic diet.

However, finding ready-to-eat keto meals in the market was difficult. 

Seeing the opportunity, she launched Ketogenius Kitchen to offer healthy, keto-friendly meals to others facing similar struggles.

With the help of EasyStore, Selene successfully:

• Expanded to Shopee and Lazada effortlessly
• Streamlined her business operations
• Increased her returning customer rate by 48%

Launching a Brand Customers Can Trust

Since keto diets are tied to health and wellness, Ketogenius Kitchen needed to appear credible and reliable from day one. 

Selene knew a professionally designed website filled with information on the keto diet and product benefits was essential—but she didn’t have the technical expertise to build one herself.

That’s when she found EasyStore. It enabled her to launch an ecommerce website without worrying about coding or web development. 

She also used EasyStore’s built-in blog feature to publish educational content about the keto lifestyle, building trust and establishing her brand’s authority.

Reaching More Customers Through Multichannel Selling

As the business grew, Selene wanted to reach even more customers. 

She noticed that many consumers tend to compare prices and shop through marketplaces like Shopee and Lazada before making a purchase.

In fact, Shopee accounted for 71% of Southeast Asia’s ecommerce web traffic in 2020, with Lazada following at 18%. 

Recognizing the importance of visibility across all major sales channels, she decided to list Ketogenius Kitchen on Shopee and Lazada, alongside her EasyStore website.

The Challenge of Managing Multiple Sales Channels

However, selling across multiple platforms can quickly become overwhelming for small businesses. 

Each channel typically requires:

• Re-uploading all product listings

• Logging into separate dashboards to manage orders

• Manually updating inventory

• Increased risk of overselling or fulfillment errors

Without automation, managing just a handful of products can take hours. Add in customer support and fulfillment tasks, and scaling becomes nearly impossible without hiring extra staff—raising operational costs.

One Dashboard, Total Control

“Automations have made ecommerce management and marketing efforts much more effective, while the ability to go from idea to implementation for new foods within just a few hours has proven to be invaluable.”— Selene, Founder of Ketogenius Kitchen

Using EasyStore, Selene could connect her Shopee and Lazada accounts to her main store with just one click. All her product listings synced automatically—no re-uploading required.

When a customer makes a purchase on any channel, order details appear in real-time on EasyStore’s centralized dashboard. From there, Selene can manage orders, fulfill them, and print shipping labels—all in one place.

Centralized Inventory and Customer Insights

EasyStore automatically updates inventory across all connected platforms, preventing overselling and refunds. This eliminates the need to manually track stock on each channel.

She also gains a unified view of customer data—no matter where they shop. With this information, she sends personalized weekly newsletters, improving customer engagement and driving repeat purchases.

Saving 90% of Time on Order Management

“By using EasyStore, I save 90% of the time in managing the orders across different sales channels. Besides, I was also able to save costs by hiring more employees to help in management. Everything can be done by myself as EasyStore covers most of the management for my business.”— Selene, Founder of Ketogenius Kitchen

With operations streamlined, Selene can now focus on what matters most—developing new keto products and delivering high-quality meals to her customers.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.