This blog was updated on 09 May 2025, for more information connect with our team: https://www.easystore.co/contact 

How JOOF Holistic Pet Grew Its Customer Community by 100% in Just 6 Months

When Judy welcomed her French Bulldog puppy in 2018, he suffered from persistent health issues including digestive problems, skin hives, and food sensitivities. 

Despite numerous vet visits and trying premium dog food, his condition worsened.

Determined to help her pet, Judy spent the next 12 months diving deep into pet health and nutrition. 

Through extensive research and trial, she successfully resolved most of her dog’s health problems. 

Realizing there were likely many other pet owners facing similar challenges, she founded JJ E-Homez Holistic Pet—now known as JOOF Holistic Pet—to share her knowledge and help others provide better care for their pets.

Launching during the peak of the COVID-19 pandemic presented several obstacles, but with the help of EasyStore, Judy managed to:

• Double her customer community in just 6 months

• Sell across multiple platforms from one unified dashboard

• Improve operational efficiency and reduce manpower costs

Building a Brand from the Ground Up

Starting a business during a global crisis wasn’t easy. Judy explored various website builders but found most either too expensive or lacking the features she needed.

That changed when she discovered EasyStore. 

As someone without technical expertise, she appreciated the platform’s intuitive drag-and-drop website builder and wide range of customization options that allowed her to reflect her brand identity.

To build trust and educate her audience, Judy also began creating and uploading videos explaining the benefits of her product range—an effort that resonated with pet owners.

Expanding Reach Through Multi-Channel Selling

Gaining awareness was one of Judy’s biggest challenges, especially in the competitive pet health market. To increase visibility and reach new customers, she extended her business to eCommerce platforms like Lazada and Shopee.

With Lazada attracting over 7 million monthly visitors and Shopee over 16 million, these marketplaces became powerful traffic drivers. 

Many customers first discovered her brand on these platforms and then visited her website to learn more.

Even as a solopreneur, EasyStore’s centralized system enabled Judy to seamlessly manage inventory, track orders, and fulfill sales across all platforms—without the need to log into multiple accounts.

Growing a Holistic Pet Community

While acquiring new customers is important, Judy places just as much emphasis on nurturing her existing community. 

Since holistic pet care is a long-term journey, staying in touch with customers and tracking their pets’ progress is essential.

With EasyStore, Judy has access to comprehensive customer data—from order history to product preferences—even across different sales channels. 

This insight helps her understand customer needs and recommend tailored solutions, strengthening long-term relationships.

100% Growth in Just 6 Months

By fully leveraging EasyStore’s multi-channel selling, analytics, and inventory management tools, Judy achieved a 100% increase in her customer base within half a year.

“Thanks to EasyStore, I managed to see 100% growth in half a year. I’ve saved a fair bit on manpower expenses and am able to better allocate my resources. I would say I saved about 30% of my time on inventory synchronization across over 300 products.”— Judy, Founder of JOOF Holistic Pet

Today, JOOF Holistic Pet continues to grow as a trusted brand among pet parents, combining business efficiency with community care. 

With EasyStore’s support, Judy is able to focus more on what truly matters—educating and empowering others in holistic pet care.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.