This blog was updated on 11 March 2025, for more information connect with our team: https://www.easystore.co/contact 

Why You Shouldn’t Rely on Social Media as Your Main Selling Platform

Many people take the easy route when starting an online business by selling on social media platforms like Facebook, Instagram, and Twitter. While this may seem convenient, it comes with major drawbacks that can hurt your business in the long run.

Why Social Media Isn’t Ideal for Selling

• Social Media Is for Engagement, Not Sales – Social media is meant for building relationships and brand awareness, not as a dedicated selling platform.

• Messy Order Management – Tracking customer orders through messages can be chaotic, leading to missed payments, incorrect shipments, and inefficiencies.

• Competitors Can Steal Customers – Your competitors can comment on your posts, directly engaging with your potential buyers and taking business away from you.

• Time-Consuming Sales Process – You’ll spend hours responding to inquiries, many from customers just browsing, which doesn’t guarantee sales.

• Inefficient Payment Methods – Without integrated payment gateways, you’ll have to manually verify payments, leading to delays and errors.

• No Custom Domain for Branding – Selling only on social media means you lack a professional online store with a custom domain, limiting your brand’s credibility and searchability.

The Smarter Approach to eCommerce

While social media is great for marketing, your business needs an online store to ensure a smooth and scalable selling process.

As Frost Chen, CTO of EasyStore, explains:"We encourage entrepreneurs to start with their own website or online store. With easy-to-use tools, anyone can build an eCommerce site, even without an IT background."

An online store provides:

• A professional and searchable brand presence
• A structured and automated order management system
• Integrated payment gateways for seamless transactions
• Better customer retention and business scalability

How to Use Social Media the Right Way

Instead of relying on social media as your primary selling platform, use it to drive traffic to your online store. Sync your products with Facebook Store, integrate a Facebook plugin, and create engaging content to attract potential buyers.

The best eCommerce strategy? Start with an online store, then expand to social media and other sales channels to maximize growth.

Do you agree? Let’s start selling the right way! 

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.