Many ecommerce entrepreneurs focus heavily on just one aspect of their business—usually on getting more traffic or reducing customer acquisition costs. 

While traffic is important, it's only one part of the equation. If you call yourself an ecommerce entrepreneur, you need to focus on all sides of your business—not just visibility, but also conversions and repeat customers.

Let’s break down each of these key areas.

1. Visibility

If no one knows about your business, it doesn’t matter how good your product is. Increasing visibility is essential for growth. 

You need a steady stream of people discovering your business every day, and that means investing time (and sometimes money) into the right channels.

Start with search engine visibility. Does your website or product appear when someone searches for solutions you offer? 

If not, it’s time to learn the basics of SEO. But visibility isn’t just about ranking on Google. Social media, content marketing, and word-of-mouth also play huge roles.

Focus on:

• Building long-term relationships through consistent social content

• Collecting and showcasing testimonials

• Encouraging word-of-mouth marketing by delivering real value

2. Conversions

All the traffic in the world means nothing if it doesn’t convert. That’s why you need to track and improve your conversion rate—the percentage of visitors who complete a purchase.

What’s a good conversion rate? It depends. Rather than comparing with others, focus on improving your own rate over time. 

Even a small increase can make a big difference in revenue and return on ad spend.

To improve conversions, look at your shopper experience:

• Is your website mobile-friendly?

• Is navigation simple and intuitive?

• Are your payment options convenient and secure?

If you’re using an ecommerce solution like EasyStore, much of this is already handled—our team continuously optimizes the platform for better user experiences.

Also, don’t ignore retargeting. Many shoppers don’t buy on their first visit. 

Use tools like email marketing and retargeting ads to bring them back and remind them why they should choose you.

3. Repeat Business

Many business owners focus so much on acquiring new customers that they forget about retention. But returning customers are not only more cost-effective—they’re more valuable.

They already trust your brand, so you don’t need to spend as much convincing them again. 

Even better, loyal customers are more likely to promote your business to others. Their advocacy is worth more than any ad.

Here’s how to nurture them:

• Create WOW moments—surprise them with something thoughtful

• Offer exclusive perks or campaigns just for repeat customers

• Collect feedback to improve and strengthen the relationship

• Be clear about your brand mission and values—let your story attract your tribe

Customers who resonate with your message will stick around and spread the word. That’s free marketing and organic growth.

Conclusion

Every ecommerce business owner needs to actively focus on these three pillars: visibility, conversions, and repeat business. 

You don’t need to master everything at once, but you should have a clear plan for each.

Ask yourself:

• How will I consistently bring new people into my business?

• What can I improve to convert more visitors into buyers?

• How am I building loyalty and advocacy among existing customers?

Cover all three, and you’ll build a business that’s not only profitable—but sustainable.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.