This blog was updated on 23 May 2025, for more information connect with our team: https://www.easystore.co/contact 

EasyStore Prepares SMEs to Maximize Year-End Sales with Strategic Commerce Workshop

FOR IMMEDIATE RELEASE

SELANGOR, 27 Sept 2023 – EasyStore, Malaysia’s leading e-commerce platform for SMEs, recently hosted an exclusive workshop to help businesses prepare for the upcoming year-end sales season. 

The workshop focused on delivering proven strategies and hands-on insights to help businesses capitalize on major sales campaigns, such as 9.9, 10.10, 11.11, and 12.12.

In collaboration with eCommerce powerhouse Lazada and AI-driven marketing platform Dattel, the event provided SMEs with actionable tactics to boost visibility, optimize sales performance, and enhance omnichannel commerce strategies.

Proven Strategies for Lazada Year-End Sales Success

Supercharge Your Sales with YES 2023

Year-end campaigns can significantly contribute to annual revenue. EasyStore’s mission is to equip businesses with the tools to maximize these opportunities.

During the workshop, participants learned from Quan Ming, Lazada Seller Ambassador, who shared:

• Start Early with Mega Campaigns: Businesses should prepare stock volumes 7 to 30 times higher than normal in anticipation of major traffic surges.

• Engage with Flash Sales: Run high-impact promotions to capture shopper attention and drive conversions.

• Use Lazada Tools Effectively: Leverage seller affiliate tools and sponsored ads to boost visibility and get featured on the first page.

• Achieve Level 5 Seller Status: Unlock advanced support from Lazada’s Key Account Managers by progressing through seller levels.

Opportunities for New Lazada Sellers

Newcomers can benefit from Lazada’s New Seller Package, which includes:

• One-Stop Logistics: Full access to Lazada’s logistics network, previously available only to experienced sellers.

• Education and Community Support: Access to masterclasses, Lazada University, and an active Facebook Seller Community.

Data-Driven Advertising with Dattel Asia

Hann Chuan of Dattel Asia presented advanced advertising strategies powered by AI. Dattel’s platform helps SMEs reach Malaysia’s 15.8 million daily consumers through targeted campaigns across Google, social media, and the REV Media Group network (including Says.com, OhBulan!, and Vocket).

The recommended Digital Marketing Mix includes:

• Earned Media: Free exposure via media mentions, influencer reviews, and social shares.

• Owned Media: Content under your control—such as your website, social pages, and emails.

• Paid Media: Ads that amplify reach, including PPC, social ads, and influencer collaborations.

Dana Iklan Digital Ohsem

Dattel also offers subsidized advertising packages for Malaysian businesses. Get RM8,000 worth of ads for just RM1,000. 

Learn more about Dana Iklan Digital Ohsem here.

Bridging Online and Offline Retail for Year-End Sales 

Hui Ming, Merchant Success Lead at EasyStore, shared expert insights on combining online and offline strategies to strengthen brand performance during peak sales periods:

• Coordinate Flash Sales: Run platform-wide deals while using features like “Free Shipping” or “Cashbacks” to attract diverse audiences.

• Drive Traffic to Your Online Store: Offer exclusive, time-limited bundles and reward points.

• Promote Ahead of Time: Use countdown timers and cart reminders days before campaign launches.

• Leverage Physical Spaces: Participate in local bazaars or pop-ups during high-traffic festive seasons.

Additional strategies include:

• Encouraging customers to download a member app for seamless mobile shopping.

• Distributing product samples to passersby to increase foot traffic and immediate memberships.

• Reducing queue times with EasyStore’s cloud-based POS system, accessible via mobile.

Hui Ming emphasized the importance of unified commerce platforms like EasyStore, which help businesses manage high volumes and multiple sales channels with ease.

Engaging, Rewarding, and Connecting

Attendees participated in lively Q&A sessions and received gift bags sponsored by EasyStore and Dattel. The workshop not only provided practical tools but also created a valuable space for SME owners to network and grow their businesses.

EasyStore’s National Commerce Tour 2023

After empowering over 300 SMEs across the West Coast in 2022, EasyStore’s Commerce Tour 2023 is expanding to reach 500 SMEs nationwide.

The tour includes:

• SheRunsBusiness (SRB) – Celebrating female-led businesses.

• Supercharge Your Year-End Sales (YES) Campaign – Helping businesses thrive during Malaysia’s biggest online sales season.

Learn more about EasyStore's Commerce Tour 2023 here.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.