1. Establish Your Branded Online Store

With 76% of consumers researching a company's online presence before visiting in person, having a dedicated online store is crucial. 

Ensure your website includes location details to drive both online and offline traffic. Set up your online store efficiently by following our express guide.

2. Activate Mobile Point of Sale (mPOS)

EasyStore's mPOS allows for seamless in-store transactions.

Enhance operations by:

• Quick Shortcuts: Customize quick actions for efficient checkouts.

• Shift Management: Monitor staff performance and sales.

• Customer Insights Dashboard: Access membership details and purchase history for targeted upselling.

• Cashless Payments: Offer options like DuitNow QR and bank transfers.

• Logo Receipt Customization: Personalize receipts with your brand logo and messages.

• Dual Screen POS Experience: Utilize Sunmi T2's dual-screen feature to enhance customer engagement.

3. Implement a Unified Membership Program

A 5% increase in customer retention can lead to a 25% increase in profit. 

Strengthen loyalty by:

• Member-only Benefits: Offer tiered perks to encourage repeat purchases.

• Birthday Month Vouchers: Send personalized vouchers during customers' birthday months.

• 2-Step Account Creation: Simplify registration with phone or email verification.

• Omni-Channel Integrations: Ensure loyalty benefits are accessible across all platforms.

4. Launch a Member App

Enhance customer engagement by offering a dedicated app featuring:

• Digital Membership Card: Simplify in-store identification.

• Pop-Up Notifications: Keep customers informed about promotions and updates.

• 24/7 Catalogue Access: Allow customers to browse and shop anytime.

• Purchase History: Provide easy access to past purchases for convenient reordering.

5. Set Up Multiple Location Inventory

Cater to customer preferences like Buy Online, Pickup In-Store (BOPIS) by:

• Adding All Retail Locations: Integrate all store locations into EasyStore.

• Strategic Inventory Allocation: Distribute stock based on demand forecasts.

• Real-Time Inventory Updates: Prevent overselling and stockouts

6. Effective Staff Management

Optimize staff performance by:

• Strategic Shift Arrangement: Align staffing with peak hours.

• Consistent Customer Experience: Train staff to deliver uniform service across all locations.

• Performance Tracking: Use EasyStore's back office to monitor individual sales metrics.

7. Host Exclusive In-Store Promotions and Events

Drive foot traffic and enhance brand loyalty by:

• Broadcasting Invitations: Target specific customer groups for events.

• Online Promotion: Use announcement bars and pop-ups to inform online customers.

• Pre-Event Registration: Organize events efficiently with scheduled time slots.

8. Participate in Pop-Up Events

Expand brand reach by:

• Curating Products: Showcase popular items based on online data.

• Setting Clear Objectives: Define goals for each event using data insights.

• Promoting via Social Media: Leverage online channels to maximize event visibility.

9. Post-Purchase Support

Enhance customer satisfaction by:

• Expressing Gratitude: Send thank-you messages via SMS, highlighting earned points.

• Providing Product Tips: Share usage or styling advice to add value.

• Automated Email Surveys: Gather feedback to improve future experiences.

Ensure consistency across all platforms by:

• Personalizing Interactions: Use data analytics to tailor customer experiences.

• Investing in UCX Solutions: Adopt technologies that unify online and offline operations.

Conclusion

Implementing a Unified Customer Experience strategy is essential for retail success in 2025. 

By following this 10-step plan and leveraging EasyStore's comprehensive solutions, retailers can enhance customer satisfaction, drive sales, and achieve sustainable growth in an increasingly competitive market.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.