This blog was updated on 27 May 2025, for more information connect with our team: https://www.easystore.co/contact 

EasyStore and Sunmi Partner to Boost Retail Efficiency for SMEs in Southeast Asia

FOR IMMEDIATE RELEASE

KUALA LUMPUR, August 7, 2024 — EasyStore (Malaysia) and Sunmi Technology (Thailand) have entered into a strategic partnership to advance retail solutions and payment technologies for small and medium-sized enterprises (SMEs) across Southeast Asia. 

The partnership was formalized through a Memorandum of Understanding (MOU) signed during the DEX Connex Gateway to ASEAN: Thailand - Malaysia Business Matching event, held on August 6, 2024, at True Digital Park West, Bangkok.

This collaboration aims to enhance operational efficiency for SMEs by combining EasyStore’s unified commerce platform with Sunmi’s smart retail hardware.

Together, the two companies will deliver cutting-edge retail solutions tailored to the needs of Southeast Asian businesses.

Driving Innovation in Retail

EasyStore is a prominent provider of unified commerce solutions, offering integrated POS systems that connect online and offline sales channels. 

With a focus on innovation and merchant success, EasyStore continues to empower businesses through digitalization.

Sunmi Technology, a leader in intelligent commercial hardware, provides robust and functional POS terminals that integrate seamlessly with retail systems.

Their devices are designed for reliability, speed, and ease of use—making them ideal for modern retail operations.

By aligning their strengths, EasyStore and Sunmi aim to transform how SMEs operate—enhancing customer experiences, improving transaction efficiency, and streamlining business processes across the region.

About DEX Connex Thailand 2024

The MOU was signed at DEX Connex Gateway to ASEAN: Thailand - Malaysia Business Matching, a high-impact event organized by the Malaysia Digital Economy Corporation (MDEC). 

The event serves as a bridge between Malaysian and Thai businesses, fostering regional collaboration, innovation, and investment.

This year’s edition brought together 54 Malaysian startups, 50 Thai companies, and hosted over 120 business matching sessions. 

Participants had opportunities to connect with industry leaders, investors, and strategic partners from both countries.

Since its inception, the DEX Connex program has facilitated over RM200 million in business engagements. 

Previous editions in Thailand, the Philippines, and Indonesia have attracted more than 100 Malaysian companies, generating RM400 million in potential business opportunities across Southeast Asia.

Key event partners included MATRADE Thailand, the Embassy of Malaysia in Thailand, DEPA Thailand, True Digital Park, Diplomatic Council, Malaysia-Thai Chamber of Commerce (MTCC), GEN Thailand, and Techsauce.

Looking Ahead

The strategic alliance between EasyStore and Sunmi Technology reflects a shared commitment to strengthening the retail ecosystem for SMEs in the region. 

Their collaboration not only highlights the importance of digital transformation but also reinforces the role of cross-border partnerships in accelerating technological adoption in retail.

The MOU signing marked a major milestone for both companies and underscored DEX Connex Thailand 2024’s role in driving impactful regional collaboration and showcasing Malaysian technology on the global stage.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.