This blog was updated on 26 May 2025, for more information connect with our team: https://www.easystore.co/contact 

Smarter Retail Features to Power Your Customer Experience

Welcome to our first product update of 2024! If you're new here—welcome to the EasyStore family.

EasyStore is a unified commerce solution designed to help retailers manage online and offline operations seamlessly. Everything we build aims to support your business growth and deliver a consistent, enjoyable experience for your customers.

Let’s take a look at what’s new and improved this month:

EasyStore Jan 2024 Product Updates

[Customers] New Sign-Up Flow – Passwordless Login

Customers can now sign up or log in using only their phone number or email—no passwords or lengthy forms needed.

• If the customer is already registered, they’ll be redirected to the login page.

• If a phone number is entered and not linked to an account, the customer will go through OTP verification.

• If an email address is entered and not linked to an account, they’ll be prompted to create an account by setting a name and password.

This update helps reduce friction at sign-up, encourages membership sign-ups, and improves data collection.

[Member App] New Interface

The Shopping App has a fresh new design! This updated interface brings a modern, user-friendly layout that enhances the customer experience.

[Member App] Live Chat Support

Customers can now message your store directly through the app. Activate this in the EasyStore admin panel:

Messages > Platform Settings > Add Platform > Live Chat

Once enabled, customers can open their Member App, tap the message icon, and start chatting. This makes real-time support quicker and more convenient.

[Customer] Product Search History

Customers can now view their 15 most recent searches under the search bar—shared between your online store and Shopping App (login required). They also have the option to clear their search history. This helps them easily revisit products they were interested in.

[Order] Fulfill Pick-Up Orders via mPOS

You can now fulfill pickup orders directly from mPOS. Here’s how:

1. Mark the order as Ready for Pickup

2. The customer receives a pickup notification

3. Once collected, mark the order as Picked Up

Note: This applies to pickup orders with a predefined location in your EasyStore settings.

[Order] Display Location Name in mPOS

For every order placed, you’ll now see the branch or store location directly in your mPOS view. This helps staff identify order origin and manage fulfillment more efficiently.

[Product] New Inventory Filter – "Quantity More Than"

Manage stock levels more strategically with a new inventory filter that shows items with stock quantities over a specified number. Use this to identify overstocked items for rebundling or promotions.

[Reports] Product Variant Performance

Gain deeper insight with reporting at the product variant level. Track:

• Total units sold

• Net sales

• Cost

• Average profit margin

• Gross profit

This allows for better analysis and data-driven inventory decisions.

[Payment] Simple Pay for Macao

Now accept payments from customers in Macao using 聚易用 Simple Pay, a manual QR code payment option. To enable:

1. Register/login to Simple Pay

2. Generate a QR code

3. Add it in your EasyStore payment methods

At checkout, customers scan the QR code to pay, and you manually verify the transaction before fulfillment.

[Payment] UOB DuitNow QR for mPOS

Accept payments via UOB DuitNow QR through mPOS. Setup steps:

1. Register/login to UOB

2. Generate your DuitNow QR

3. Add it in EasyStore under payment methods

This manual QR method provides another convenient payment option at your physical store.

[App] Recently Viewed – New App!

Track your customers' product discovery journey with the Recently Viewed app. Key features:

• Shows the last 100 products viewed within 30 days

• Display up to 3 recently viewed items on the home page (from the past 24 hours)

• Shared between online store and app (login required)

This improves product recall and encourages repeat purchases.

[App Enhancement] Product Star Rating

The Product Star Rating app now supports:

• Total comment count

• Breakdown of star ratings

• Image uploads (up to 3 images per review)

Image Upload Rules:

• Max file size: 5MB

• Formats: JPG, PNG, GIF, SVG

• Customers must be logged in to submit reviews

The improved layout provides authenticity and trust for buyers, and it’s fully mobile-optimized.

[App Enhancement] Product Property – Now with Date & Time Options

The Product Property app now supports customer selection of date and timeslot before adding to cart—ideal for:

• Appointment bookings (e.g., grooming, makeup)

• Pre-launch product reservations

• In-store pickups (e.g., cakes, fashion items)

[Apps Enhancement: EasyParcel MY] Live Fulfillment Status

Order statuses are now automatically synced in real-time from EasyParcel to EasyStore. This provides customers with immediate updates and helps reduce order inquiries.

Elevate Your Unified Customer Experience with EasyStore

Retail success today means delivering a seamless customer journey, whether your customer shops online, in-store, or on mobile.

EasyStore empowers you to create a Unified Customer Experience (UCX)—bringing consistent service, product availability, and brand identity across all sales channels.

Key UCX Features with EasyStore:

• Shopping Freedom: Customers can shop anytime, anywhere—mobile, web, or app

• Passwordless Buying: Seamless login with phone or email

• Rapid Repurchasing: Save customer shipping info to speed up future orders

• Flexible Fulfillment: Enable both delivery and in-store pickup

• Unified Loyalty: Consistent service and offers regardless of sales channel

• Consistent Staff Experience: Whether in-store or online, customers experience the same brand personality

Transform Your Customer's Shopping Experience Today

Ready to unlock the full potential of UCX? Start building a seamless journey for your customers with EasyStore now.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.