From Live to Omnichannel: EasyStore Drives Unified Commerce Solutions at MDEC NESR LAB 2025

Cyberjaya, August 27, 2025 — The retail landscape is transforming at lightning speed. From the surge of live selling to the resurgence of in-store experiences, the way people shop is no longer linear, it’s interconnected, immediate, and deeply personal. Today’s consumers expect businesses to meet them wherever they are, whether that’s on social media, e-commerce websites, or in physical stores.

Recognizing this shift, MDEC launched the NESR LAB 2025: Live to Omnichannel, a platform designed to help Malaysian entrepreneurs and businesses embrace a unified approach to commerce. EasyStore is proud to be part of this initiative, reinforcing our mission to empower brands with the tools and strategies they need to thrive in a borderless retail environment.

EasyStore’s Role: Leading the Conversation on Unified Commerce

At the Lab, EasyStore will take the stage to share insights on how unified commerce can help businesses deliver consistent customer experiences and unlock repeat sales, a critical driver of sustainable growth.Unlike traditional multichannel strategies, unified commerce ensures that every touchpoint, online store, marketplace, social media, or retail outlet work together seamlessly. This integration is no longer a “nice-to-have,” but the backbone of customer loyalty in an era where switching brands is just a click away. Our session dived into real-world case studies, highlighting how businesses have strengthened customer loyalty by creating connected shopping experiences, reduced operational silos through streamlined back-end systems, and generated repeat sales by better understanding and anticipating customer behavior. 

Why This Matters for Malaysia’s Businesses 

Entrepreneurs and brands remain the backbone of Malaysia’s economy, and many are now at a crossroads: adapt to new consumer expectations or risk being left behind. EasyStore believes that technology should level the playing field, giving local enterprises the same opportunities to scale as global players. By partnering with MDEC in NESR LAB 2025, we’re helping to equip businesses with practical strategies to future-proof their operations, boost competitiveness, and build sustainable growth models that keep customers coming back.

For EasyStore, participating in NESR LAB 2025 is more than just a speaking engagement, it’s a commitment to shaping the future of Malaysia’s digital economy. Together with MDEC and other ecosystem partners, we aim to accelerate the adoption of unified commerce across industries, ensuring that Malaysian businesses remain resilient, innovative, and customer-driven.Because at the heart of it, commerce isn’t just about transactions, it’s about connections, trust, and repeat relationships.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.