August 2025 Product Update

The Moment That Wins Loyalty

Behind every great purchase is a moment that feels effortless for customers.This month’s updates are designed to help businesses create more of those moments consistently and across every channel.

From timely, personalised messages that make customers feel remembered, to smoother checkouts, faster fulfilment, and more relevant communication. Each feature is built to improve the experience customers have with the brands they love.

Every small improvement leads to a better moment for your customers.

EasyStore August 2025 Product Updates

1. [Customers]: Automate Message That Builds Loyalty

Ever wonder why some customers don’t come back, even when your products are great and delivery is fast? Sometimes, it’s not what you sell. It’s how you make people feel.

Customers remember the small things especially when they show up at the right time.

Like a “thank you message” right after they place an order or a quick follow-up when their parcel lands at the doorstep.

With the “Engagement” feature, business owners can automate these thoughtful messages personalised to each customer.

Even on the busiest days, customers can still be able to stay connected and valued with the brand they love most.

Note: The following automation events are available exclusively on the Business plan and above:

Encourage First-Time Purchase, Follow Up After Delivery or Pickup, Win Back Silent Customers, Remind Customers of Points Expiring in 14 Days

2. [POS]: Sync POS Orders Between EasyStore & Xilnex

As more retail businesses expand across channels and keeping business operations connected becomes more crucial. 

That’s why syncing EasyStore with POS systems like Xilnex is an important step toward a more connected and unified retail experience.

Whether selling through EasyStore’s online store, POS, or marketplaces like Shopee, Lazada, and TikTok Shop, this integration helps ensure operations run as one.

What it enables: 

3. [POS]: Support Epson TM - m30iii Printer

The "Epson TM-m30III" POS receipt printer model is now compatible with EasyStore’s POS system.

Business owners using this printer model at their retail counters can now directly connect it to EasyStore's POS and start printing receipts without any extra setup.

4. [Voucher]: Option to Mark Voucher as Used

Sometimes when POS system is offline and customer wants to redeem their voucher on the spot, there's no way to record it as it can lead to confusion later. 

e.g. The same voucher being used again and not knowing that customer actually redeemed it before.

Now, businesses have the option to mark customer's "vouchers as used", giving business more control and accuracy when managing voucher redemptions across channels.

Whether it’s an in-store purchase or a manual checkout during downtime, customer's voucher records stay up to date.

5. [StoreFront]: Make Every Checkout Easier for Your Customers

Ever tried to make a quick purchase, but got held back by extra steps?

We have made enhancement to ensure customers can get the items they want in just one simple click.

Here’s what’s new:

• Quick Add to Cart: Customers can now add products with variants and custom options to their cart in one click.

• Edit Product Variant Directly from Cart: Customers can now make changes to a product’s variant or option (like size or colour) directly in the cart, without going back to the product page.

6. [Message]: A Better Way To Reach Your Customers

Staying connected with customers is important, but that doesn’t mean every message has to go out everywhere.

With this update, Businesses now have the option to include or exclude SMS and Email when sending a broadcast message to customers. 

This gives businesses the flexibility to select what fits best for their customers at the right moment making communication more cost-effective and more relevant.

7. [Marketplace]: Better Shopee Fulfilment Journey

Ever found yourself staring at a blank screen while processing Shopee orders? That awkward silence ends now.

We have added a "waiting page" to the fulfilment flow, business owners now have a clearer view of each order's progress without the need of guessing if things are stuck or working.

At the same time, customers can enjoy a smoother experience and faster updates from brands they love, as fulfilment tasks are now handled in the background.

Make Customers Love Buying from You

EasyStore empower brands to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that customers love.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.

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