This blog was updated on 08 April 2025, for more information connect with our team: https://www.easystore.co/contact 

5 Online Marketing Tips to Attract Holiday Shoppers

The holiday season is one of the best times of the year for online shopping. Consumers are in a festive, buying mood and willing to spend money to create memorable moments. 

With higher spending comes higher competition, and business owners need to be more strategic in grabbing the attention of holiday shoppers. 

Here are 5 online marketing tips to help you attract more holiday shoppers and stand out from the crowd.

1. Make it Convenient

When it comes to holiday shopping, convenience is key. You're not just competing with other online stores but also with physical stores and shopping malls. 

Make it easier for shoppers to buy from your online store by offering a holiday catalog that neatly organizes products into categories. Ensure that your website is mobile-friendly, allowing customers to browse and shop on the go. 

Providing multiple payment options, including credit cards and internet banking, adds another layer of convenience — enabling them to pay right on the spot.

2. Help Them Buy the Perfect Gift

Finding the perfect gift can be difficult, so make it easier for your customers. Create a gift guide that highlights popular products, and add visuals to help shoppers visualize what they are buying. 

You can also recommend products based on popular choices or occasion-specific gifts (e.g., for a birthday, anniversary, or holiday). By showing what others have bought, you give shoppers confidence in their buying decisions.

3. Everyone Loves Special Offers and Discounts

Holiday shoppers are on the hunt for the best deals. Grab their attention with offers that make them feel like they're getting a great deal, without hurting your margins. 

For example, if you usually charge for shipping, consider offering free shipping for orders over a certain amount. This encourages shoppers to add more to their cart to qualify. 

You can also offer discount codes, which are a great way to build your email list for post-holiday promotions. EasyStore offers a built-in discount module, making it easy to create and apply discount codes during checkout.

4. Boost Your Advertising Efforts

If you're already running paid ads, such as Meta Ads (formally Facebook Ads) now's the time to ramp up your efforts. If you haven't tried ads yet, it's time to start. 

Paid advertising will get your brand and products in front of potential buyers who are already thinking about their holiday shopping. Promote content like your gift ideas or special offers directly to your target audience. 

The holidays are a time for shopping, and you'll want to make sure you’re in front of as many shoppers as possible — without going over budget, of course.

5. Retargeting and Remarketing

Don't forget about your existing customers and those who visited your site but didn't complete a purchase. Use retargeting ads to re-engage these potential buyers. You can also create custom audiences by uploading your customer list and targeting those who are most likely to buy again. 

Another cost-effective method is to use email marketing tools like GetResponse to send out newsletters to your existing customer base with special offers and reminders of products they’ve shown interest in.

The holidays are a prime time for boosting sales, and shoppers often start thinking about gifts long before the season hits. To stand out from the competition, start ramping up your marketing efforts early. 

Remember, the holidays are about emotions, celebration, and joy, so keep that human touch in your marketing strategy. 

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.