Why This Brand Stayed with EasyStore for 7 Years

7 years — that’s how long Memories Fashion, a Penang-based fashion brand, has been growing their brand on EasyStore.

In that time, they’ve grown from a small online store into a multi-outlet retail brand, launched hundreds of collections, fulfilled thousands of orders, and mastered the art of turning browsers into loyal customers. 

As they evolved from digital-only to retail-ready, they’ve weathered the quiet seasons and celebrated the highs, including sell-out campaigns that emptied shelves in a matter of hours. Through it all, they’ve stayed true to their mission: “You deserve better.” 

So, why did they choose EasyStore, year after year, even as the brand grew and customer expectations kept evolving? Let's find out.

1. Evolving Alongside the Future of Retail

When Memories Fashion first started, they were an online-only brand - just like EasyStore, which began as a simple ecommerce platform in 2012. But as shopping habits evolved, so did they.

During the pandemic, more shoppers turned to marketplaces. EasyStore adapted by helping brands sell across multiple channels. When malls reopened, EasyStore introduced a unified retail solution that connected online and offline shopping into one seamless experience.

Memories Fashion grew with these changes. From a small online store, they’ve become a multi-outlet brand loved by Malaysian women. As their business expanded, so did its complexity, from syncing inventory and managing staff to ensuring a consistent customer experience across every store. EasyStore supported them at every step.

Today, whether customers shop online or walk into a Memories store, they enjoy the same membership perks, app access, and smooth shopping journey.

Behind the scenes, every team at Memories — from customer service and warehouse to fashion and marketing, uses EasyStore differently. Some identify product trends, others analyze customer behavior, streamline operations, or improve the in-store experience. 

Because retail today isn’t just about having a shop, it’s about meeting customers wherever they are, and staying ready for what’s next.

2. Supporting Local Customer Behaviours and Retail Strategies

With over 13 years in the commerce space, EasyStore understands how Southeast Asian customers shop, and what influences their decisions.

From festive buying spikes during CNY and Raya to chat-based checkouts, mobile-first browsing, and the love for in-person discovery at pop-up markets and malls, EasyStore is built to support the way local shoppers behave.

For Memories Fashion, this meant going beyond selling online. When their customer data on EasyStore showed a growing number of shoppers in KL, the team launched a 3-day pop-up event in the city to meet their audience in person.

This kind of move wasn’t a guess. It was a decision backed by real insights, made possible with EasyStore’s reports, and carried out confidently with EasyStore’s tools.

Customers who previously could only shop online were able to meet their team, feel the apparels, enjoy the booth experience.

Whether it’s mobile convenience or physical retail, EasyStore helps brands show up where their customers are, and sell in the ways they prefer.

3. Celebrating Breakthroughs — Together

When a brand grows, that success deserves to be seen. 

EasyStore does more than support from behind the scenes, it spotlights brands, gives them platforms, and invites them to inspire others.

Memories Fashion was invited to speak at Commerce Tour, EasyStore’s annual roadshow that travels across key business cities like KL, Johor, and Penang. There, they shared their growth story, connected with fellow retailers, and gained exposure through EasyStore's ecosystem.

But the support doesn’t end on stage.

Through EasyStore’s partner network — including payment providers, logistic players, and marketing tools, they also gain access to valuable resources that open doors to better visibility, smarter operations, and bigger opportunities.

4. Customer-Driven Features — Built From the Ground Up

EasyStore’s product roadmap isn’t driven by buzzwords, it’s shaped by real merchant feedback and deep understanding of the customer journey.

When Memories Fashion opened their first store, they didn’t just adopt our Point Of Sale, they helped evolve it. Their idea to offer retail-only promotions came from firsthand experience, and it’s now one of the most appreciated features among our retail users.

Their willingness to stay connected and share what really matters on the ground has helped EasyStore to build tools that support better customers experiences, aligning with the priorities businesses like theirs have to improve customers experience. 

5. Resources Ready Whenever You Are

When Angie first started, she was a one-man team, slowly team expanded, structure started to build. 

What was consistent was at every stage, Angie used EasyStore to ensure their team was on the same page. Using the default setups sufficed to provide a good customer experience. But it doesn’t stop there. 

As their brand grow, the learning continues, and EasyStore offers the right resources at every stage.

• A robust Help Center
• In-depth blog tutorials and marketing playbooks
• Video guides and walkthroughs
• Live webinars and workshops
• Business networking and upskilling events like Commerce Tour and Retail Summit Asia
• Let Business Help Business campaigns 
• Dedicated account managers for strategic support

Bonus: 0% Transaction Fees = More Room to Reward Customers

EasyStore believes in transparent pricing. That means:

• No GMV-based transaction fees

• No hidden commissions

• Flat pricing for full access

For Memories Fashion, this means they can use the money saved to give back to customers, through loyalty programs, gifts, and better service.

Lower cost to operate = more power to grow retention, build loyalty, and drive repeat sales.

Final Thoughts

After 7 years, 4 outlets, and thousands of customers, Memories Fashion has grown and evolved with EasyStore, not because it’s the easiest option, but because it’s the right one for where they are, and where they’re going.

• It helps deliver a great customer experience
• It scales with retail operations
• It’s locally relevant
• It’s backed by real support
• And it helps businesses build their brand with a solution that grows with them.

Make Customers Love Buying from You

EasyStore empower brands to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that customers love.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.

Master Customer Experience in 2025 with our 3 Step Checklist

Customer expectations are on the rise in 2025. Use this checklist to learn 3 essential steps for improving customer interactions and staying ahead.

Download Now