This blog was updated on 09 May 2025, for more information connect with our team: https://www.easystore.co/contact 

How Swich Cafe Grew 10X Online Revenue with EasyStore

Ten years ago, regional litigator Cheng Lim made an unexpected leap—from courtrooms to cake batter. 

As a mother of two energetic boys, she found herself missing out on precious moments due to the demands of her legal career. 

Determined to be more present for her children, she considered stepping away from law.

Her husband gave her a challenge: “If you want to quit, set up a shop and bake a knock-your-socks-off chocolate cake.” 

One day, she discovered three bars of Lindt Dark Chocolate in her kitchen, looked up a recipe, and got baking. When her husband tasted the cake and gave his approval, she immediately typed her resignation letter.

And just like that, her third baby—Swich Cafe—was born.

How EasyStore Helped Swich Cafe Scale Online

With the support of EasyStore, Swich Cafe successfully:

• Built an online store without needing coding skills

• Automated order processing to boost productivity

• Increased online revenue by 10X

Overcoming Tech Challenges Without Coding Skills

Around 2016, Cheng considered launching an online store. But the platforms she explored required coding knowledge to make even simple updates. 

Uploading new products became a frustrating, time-consuming process—especially as Swich Cafe began releasing new cakes weekly.

“I needed to switch. I needed a robust platform that offers easy-to-use tools without requiring any coding knowledge,” said Cheng.

Streamlining Operations with EasyStore’s Simple Tools

After trying different options, Cheng discovered EasyStore—a platform that made running an online business easy. She could upload product information and images in just a few clicks, without worrying about technical know-how.

Since Swich Cafe operates both offline and online, her staff also use the EasyStore Mobile App to manage orders. They receive real-time push notifications for new orders and can print packing lists instantly—eliminating manual errors and improving efficiency.

EasyStore’s unified reports have become a valuable tool in understanding sales performance.

“I find great value in the reports. There are various breakdowns including sales by channel, sales by product, and units sold. I can easily track where the sales are coming from,” Cheng shared.

Integrated Shipping That Saves Time and Sales

In the early days of online selling, customers had to arrange their own deliveries or opt for self-pickup—often resulting in lost sales.

With EasyStore’s integration with local shipping services like Lalamove, that changed.

“Now, all we have to do is fulfill the order with Lalamove via EasyStore’s dashboard. The delivery fee is calculated automatically. I could say, it has saved my life!” said Cheng.

An Invisible Salesperson That Scales with You

Cheng refers to EasyStore as her “invisible salesperson.”

“EasyStore is the cheapest resource for us. It automatically takes orders and helps us grow without needing to hire someone to monitor sales,” she said.

When Swich Cafe first started online, they received one order a day. 

Now, thanks to EasyStore’s tools and automation, their online revenue has grown tenfold.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.