Supporting Small Businesses: EasyStore Collaborates with E3Hubs and AMBTY to Strengthen Malaysia’s SME Sector

KUALA LUMPUR, MALAYSIA, 12 June 2025 – EasyStore, a leading provider of Unified Commerce solutions, has signed a Memorandum of Understanding (MOU) with E3Hubs, an entrepreneurship development platform, and AMBTY, a digital transformation consultancy, to collaboratively support and accelerate SME growth.

This strategic partnership falls under EasyStore’s flagship initiative, “Let Business Help Business,” and aims to equip SMEs with the tools, knowledge, and support needed to thrive in today’s increasingly digital and customer-centric marketplace.

By combining their respective strengths, the three organizations are building an integrated commerce ecosystem that supports SMEs across every stage of their journey—from foundational business development to digital transformation and Unified Commerce execution.

Driving Impact: How Each Partner Supports SME Success

E3Hubs – Building Entrepreneurial Foundations and Scaling Growth

E3Hubs plays a pivotal role in fostering entrepreneurial success through structured incubation and growth programs. With a focus on mentorship, coaching, and capacity-building, E3Hubs connects startups to a robust support network, including access to business services, market entry channels, and funding. Its Global Entrepreneurs Acceleration Network (GEAN) ensures entrepreneurs are equipped to grow sustainably and strategically.

AMBTY – Accelerating Digital Transformation

AMBTY brings deep expertise in digital strategy, offering end-to-end consultation to align business goals with innovative technology solutions. Through tailored digital marketing, branding, and user experience initiatives, AMBTY helps SMEs increase visibility and customer engagement. Its upskilling programs empower business leaders and teams with the knowledge needed to adapt and succeed in a digital-first economy.

EasyStore – Enabling Unified Commerce and Seamless Customer Experiences

EasyStore serves as the technology backbone of the partnership, delivering a unified commerce platform that integrates both online and offline retail operations. With support for multi-channel selling—across webstores, marketplaces, and social media—EasyStore enables businesses to deliver seamless, consistent Unified Customer Experiences (UCX), ultimately enhancing customer satisfaction, brand loyalty, and operational efficiency.

A Collaborative Ecosystem for Sustainable Growth

This collaboration marks a paradigm shift in how SMEs are supported. Rather than operating in silos, EasyStore, E3Hubs, and AMBTY are uniting their expertise to create a collaborative, end-to-end support system. Entrepreneurs will benefit not only from cutting-edge technology, but also from world-class guidance, market insights, and strategic resources designed to scale their businesses sustainably.

“Empowering SMEs is no longer a one-party effort,” said Yienyee Soh,CRO of EasyStore”“This partnership exemplifies the power of working together—bringing technology, training, and entrepreneurial development into one ecosystem that truly puts local businesses first.”

About E3Hubs

E3Hubs is an entrepreneurship innovation company specializing in business incubation, strategic scaling, and the development of sustainable entrepreneur ecosystems through its Global Entrepreneurs Acceleration Network.

About AMBTY

AMBTY is a digital consultancy focused on enabling business transformation through strategic planning, digital marketing, and capacity building. AMBTY co-creates innovative, measurable solutions that help businesses thrive in the digital age.

About EasyStore

EasyStore is a unified commerce platform that helps businesses manage and grow both online and offline stores from a single system. With a focus on creating Unified Customer Experiences (UCX), EasyStore enables brands to streamline operations and enhance customer engagement across all channels.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.