This blog was updated on 09 May 2025, for more information connect with our team: https://www.easystore.co/contact 

We Shared How Businesses Can Adapt to Emerging Trends

COVID-19 significantly impacted Malaysian businesses, shifting consumer shopping behavior and pushing more people online. 

According to Refsa.org, the retail sector experienced its worst performance in decades, declining by 16.3% in 2020. 

Meanwhile, ecommerce surged, with GlobalData reporting a 24.7% growth due to increased concerns over virus transmission in physical stores.

In a segment of Ibrahim Sani’s Notepad (Astro AWANI), EasyStore’s General Manager Melissa Poh discussed how the pandemic changed the business landscape in Malaysia and how EasyStore supports businesses in adapting and growing digitally.

Overcoming Fear of Going Online

Melissa shared her personal journey in helping her father—who ran a traditional pawnshop—transition online. 

Initially skeptical and concerned about scams, he refused the idea. So Melissa quietly listed his business details online. Soon, he began receiving calls from new customers across Malaysia.

In just three months, revenue increased by 50%. This transformation inspired Melissa to help more traditional businesses embrace digitalization using EasyStore.

How EasyStore Helps Businesses Go Digital

EasyStore is a multichannel commerce platform that enables businesses to sell and manage across various sales channels such as Facebook, WhatsApp, TikTok Shop, and Shopee, all from one centralized dashboard.

1. Sell Across Multiple Channels

Most businesses focus on one platform, like Facebook or Shopee. EasyStore encourages sellers to diversify their presence, allowing them to reach customers wherever they shop—maximizing exposure and sales opportunities.

2. Centralized Management

Managing several platforms individually is time-consuming. EasyStore centralizes product, inventory, order, and customer management—saving time and increasing efficiency.

3. Unified Analytics

EasyStore provides performance insights from all sales channels in one place. Businesses can track customer behavior, identify best-selling products, and create tailored marketing strategies for higher conversion rates.

4. Value-Added Services

EasyStore collaborates with industry leaders like CIMB, Shopee, and Meta (Facebook) to offer free ecommerce training. These partnerships empower merchants with knowledge and tools to grow their businesses.

Bridging Online and Offline Sales

Businesses with physical stores, pop-up booths, or weekend bazaars often struggle with syncing offline data. 

EasyStore’s mobile POS (point-of-sale) system solves this by turning devices into sales tools that automatically update sales and inventory data across all channels.

Merchants can also collect customer data in-store to launch retargeting campaigns via online platforms—helping to drive repeat purchases.

Future of Ecommerce in Malaysia

Many SMEs, particularly in rural areas, still believe digitalization is costly and complex. EasyStore is working to break that perception by educating these businesses on accessible digital solutions.

Statista forecasts that Malaysia’s ecommerce user base will grow from 15.6 million in 2024 to 18.3 million by 2025. This growing market presents a golden opportunity for businesses ready to diversify their sales strategies.

In a post-pandemic world, consumers shop fluidly across online and offline channels. 

They may browse products online and buy in-store or discover a brand offline and reorder online. Businesses must adapt to this omnichannel behavior to stay competitive.

Summary

EasyStore enables businesses to adapt to changing consumer behavior by integrating online and offline sales into one system. 

From centralized order management to mobile POS solutions, EasyStore simplifies operations and supports scalable growth. 

As Melissa Poh shared, the future of business in Malaysia lies in flexibility, digitalization, and data-driven decisions.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.