This blog was updated on 27 May 2025, for more information connect with our team: https://www.easystore.co/contact 

A 160% Revenue Surge

Ashraf, who had no prior retail experience, saw a 160% revenue surge during Sultera’s first retail launch. 

He highlighted a key insight: while a happy customer tells three people, a dissatisfied one may tell eleven.

This drove him to prioritize synchronized branding, operational efficiency, and an elevated customer experience at every touchpoint.

How Sultera Achieved 160% Revenue Growth by Systemizing Customer Experience

What Sets Sultera Apart

Sultera focuses on converting first-time buyers into loyal superfans. They do this by providing a seamless omnichannel experience—online and offline:

• Buy in-store, ship to doorstep

• Buy online, pick up in-store

• Same-day delivery options

They also reward their customers through a tier-based membership program that works across all retail outlets and online platforms. Members can access their perks via a dedicated app.

The Sultera team actively engages its audience across social media platforms with community-driven content and targeted campaigns—all of which direct customers back to their purchase channels, powered by EasyStore.

Looking Ahead: Sultera’s Roadmap

Sultera plans to open more retail outlets and deepen its reach by simplifying the buying experience and attracting new customers beyond its current database.

It also aims to expand further into the Brunei market and beyond.

Powered by Unified Commerce

Sultera leverages EasyStore’s Unified Commerce Solution to streamline its retail and ecommerce operations. 

EasyStore has helped over 50,000 brands adopt a Unified Customer Experience (UCX) strategy across sales channels—from online stores and marketplaces to social media and physical outlets.

Here’s how Sultera thrives with EasyStore:

• Manages online and offline orders in one place

• Identifies and rewards loyal customers across all touchpoints

• Syncs inventory in real-time

• Launches campaigns effortlessly during peak seasons like Raya

• Uses marketing tools to stay top-of-mind with customers

Sultera’s story is a testament to the power of brand adaptability, cultural awareness, and unified growth. 

From a rebranding challenge to national recognition, this homegrown brand continues to inspire Malaysians to live—and sleep—like royalty.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.