This blog was updated on 15 May 2025, for more information connect with our team: https://www.easystore.co/contact 

How to Send Bulk Messages Across Multiple Channels with Broadcast Center

Communicating with your existing customers or prospects plays a big role in growing your business. Whether you want to promote a discount, launch a new product, or share an important update, getting the message across effectively is key.

But which channel guarantees that your customers will receive and read the message?

Social media is great for visibility, but posts can be missed. Emails are direct, but not always opened. Messaging customers one by one? Too time-consuming.

So why not use all of them?

With EasyStore’s Broadcast Center, you can send bulk messages to your customer list across email, SMS, and Messenger simultaneously. This ensures your message reaches your customers no matter where they are.

How It Works

Broadcast Center is available exclusively on the EasyStore Business Plan. Each subscription includes 500 free credits monthly.

• 1 customer = 1 credit (no matter how many channels the message is sent through).

• You can still message customers even if you only have partial contact info (e.g., no phone number)—the system will use whichever contact method is available (email or Messenger).

Step 1: Select Customers & Click ‘Broadcast’

From your customer list, select multiple contacts and hit the ‘Broadcast’ button. The platform will use the available contact method(s) to deliver your message.

Step 2: Create Personalized Messages

No more copy-pasting. Use the shortcuts (found in the three-dot menu) to quickly personalize messages with names and links. It's quick and easy.

Step 3: Send Your Message

You're ready to go. For Messenger, keep in mind that messages can only be sent to customers who interacted with your Facebook Page via Messenger within the last 24 hours.

How to Use Broadcast Center to Boost Sales

Broadcast Center helps you connect with the right customers at the right time, across multiple touchpoints. Here are some practical ways to use it:

1. Convert Sign-ups to Buyers

Target users who signed up but haven’t made a purchase. Send them a discount code with a time limit to create urgency.

2. Encourage Repeat Purchases

Filter customers who’ve only purchased once. Offer a special deal to incentivize their second order.

3. Reward Loyal Customers

Identify high spenders and show appreciation with an exclusive offer or early access to promotions.

4. Birthday Offers

Use the birth month filter to send personalized birthday messages and exclusive discounts.

5. Announce New Arrivals

Let your customers be the first to know when you launch new products. This makes them feel valued and keeps them engaged.

6. Promote Sales Campaigns

Maximize the impact of your promotions by broadcasting them to your customer base. More visibility = more sales.

Engage More Customers, Effortlessly

Ecommerce is always evolving—and so are your customers' habits. Broadcast Center helps you stay ahead by letting you test and adapt your communication strategies across multiple channels.

This isn’t about choosing between email, SMS, or Messenger. It’s about reaching your audience where they are.

Start sending bulk messages today with EasyStore Broadcast Center.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.