Retail Summit Asia 2025 Unites 600+ Retailers With Actionable Playbook for UCX

Retail Summit Asia 2025 Unites 600+ Retailers With Actionable Playbook for Unified Customer Experience

For Immediate Release

Kuala Lumpur, [25 September 2025] — Retail Summit Asia 2025 wrapped at M World Hotel, Petaling Jaya with more than 600 retailers, founders, ecosystem partners and marketers aligning on how to turn Unified Customer Experience (UCX) into repeatable growth. 

Powered by EasyStore, the summit served up main-stage ideas, high-signal panels, merchant success stories, a candid fireside chat, and hands-on demos, giving SMEs concrete plays to execute immediately, close Q4 2025 strong, and step into 2026 prepared.

Retail Summit Asia 2025 opened with a clear message. “Growth is driven not just by sales, but by building brands with heart and creating customers who choose you every time.” said Melissa Poh, General Manager of EasyStore in the opening remarks. 

With customer experience at the core, Retail Summit Asia equipped attendees with deeper insights and practical strategies to move forward — from building stronger loyalty programs, to unifying online-offline shopping with the right tools, to becoming a brand that wins customer hearts.

44% of participants indicated they will implement at least one customer-first marketing initiative within the next 30 days.

Highlights & Outcomes

• Unified Commerce: Why a Unified Experience Matters: Participants left with clarity on why customers expect seamless journeys across in-store, online, and social — and how EasyStore unifies these touchpoints into one system. They gained practical steps to reduce stockouts, sync inventory, and achieve a single view of each customer.

• Customer-First Strategy: Beyond Operations, Into Loyalty: Retailers took away actionable ways to transform marketing into loyalty-building. Using tools such as Broadcast Center and RFM segmentation, they saw how to personalise engagement, target the right customers, and drive repeat purchases with less guesswork.

• Tools That Complete the Experience Participants discovered supporting solutions — from payments and logistics to cloud systems, training, and community — and learned how to apply them to strengthen every stage of the customer journey while scaling their businesses confidently.

Session Spotlights

Success Story #1: Jobbie / “Jobbie’s Connection: How Jobbie Connects with Customers Through Story, Not Shelves” 

Victor Chin, CEO and co-founder of Jobbie Nut Butter, shared how playful experimentation and unconventional collaborations create experiences that customers want to be part of, turning everyday peanut butter into memorable connections. 

Success Story #2: Bookcafe / “Bookcafe’s Mission: Get More Malaysians to Read” 

Hairul Faizal, CEO of Bookcafe, showed how the mission of “memandaikan bangsa” is realized by meeting readers where they are — from vibrant booths at Pesta Buku Antarabangsa Kuala Lumpur (PBAKL) to flexible online shopping and payment options that make books part of daily life.

Fireside: “The Comfort Economy: Abbie & Friends (Luxe) and the Power of Emotional Loyalty” 

Chan Chi Leong, co-founder of Abbie & Friends, revealed how comfort and companionship turn small purchases into lifelong bonds, with takeaways on creating collector experiences, responding in moments of need, and nurturing communities that sustain advocacy.

Panel Spotlight: “Customer Amplification — Empowering Customers as Your Creative Team” 

Panelists shared how SMEs can transform customer experience into powerful marketing by positioning customers as co-creators, applying SME-ready retail technology, and preparing for regional growth, proving that customer voices spark the story, teams refine it, and AI scales it across every channel.

Partners Powering the Ecosystem

This year’s summit was supported by Fiuu as Marquee Partner, and Omada by TP-Link, Ninja Van Malaysia, Alliance Bank, and SUNMI Global as Strategic Partners bringing together payments, network infrastructure, logistics, and hardware devices to help SMEs grow smarter heading into 2026.

Retail Summit Asia 2025 reaffirmed Malaysia’s shift toward unified, customer-centric retail, translating UCX, AI collaboration, and unified commerce into ready-to-implement playbooks for SMEs.

About Retail Summit Asia

Retail Summit Asia is an annual gathering of Malaysia’s retail ecosystem, connecting retailers, business owners, marketers, and partners to explore strategies that matter most in today’s marketplace. 

With an emphasis on customer experience and practical solutions for SMEs, the summit fosters collaboration, knowledge-sharing, and innovation to strengthen the future of Malaysian retail. 

For media inquiries or interview requests, please contact partners@easystore.co. Learn more at https://retail-summit.asia  

About EasyStore

EasyStore is a unified commerce platform enabling brands to deliver seamless customer experiences across ecommerce, retail, and social channels—connecting storefronts, payments, logistics, and loyalty in one place. Learn more at www.easystore.co.

Master Customer Experience in 2025 with our 3 Step Checklist

Customer expectations are on the rise in 2025. Use this checklist to learn 3 essential steps for improving customer interactions and staying ahead.

Download Now