EasyStore and Pingmin Market Unites to Boost Local Artisans Growth

By EasyStore Press · 14th July, 2024

EasyStore and Pingmin Market Unites to Boost Local Artisans Growth | EasyStore

FOR IMMEDIATE RELEASE

KUALA LUMPUR, July 13, 2024 — EasyStore partnered with Pingmin Market and Affin Bank to host the "From Bazaar Vendors to Thriving Business" seminar at Menara AFFIN @ TRX in Tun Razak Exchange.

This event aimed to provide essential insights and support to over 300+ local artisans, with expertise from various industries including ecommerce, financing, marketing, and retail merchandising, helping them transform their businesses from side ventures into thriving enterprises.

EasyStore recognizes the incredible potential within local markets and joins this initiative to support local artisans in achieving growth with the implementation of unified commerce solutions.  

Pingmin Market: 100th Bazaar Milestone

Terrance Lim, co-founder of Pingmin Market, underscores their mission to provide local artisans and crafters opportunity to showcase their brands to thousands of visitors and foster long-term customer connections from their dedicated booth spaces.

He emphasizes the importance of creating memorable customer experience to leave lasting impression that fosters repeat business and loyalty. Pingmin Market embodies this through vendors' unique booth designs and engaging sensory interactions, ensuring each visit is refreshing and memorable.

Pingmin Market recently celebrated its 100th bazaar, marking a significant milestone in supporting local market brands and underscoring its role in facilitating over 6,000 vendors with total sales exceeding RM43 million over 32 months.

Pingmin Market continues to empower local artisans and crafters, illustrating their potential for business growth through strategic guidance and resources.

EasyStore: Empowering Local Artisans 

Juns, Merchant Success Lead from EasyStore, delved deeper into navigating the multifaceted challenges that bazaar vendors encounter—limited staffing, unpredictable weather conditions, inconsistent sales performance, and lack of long-term customer interactions.

Despite these obstacles, the increasing popularity of Pingmin Market and bazaar shopping presents a significant opportunity. The key turning point to capitalize on these opportunities is implementing EasyStore's unified commerce solution, maximizing the synergy between online and bazaar operations to ensure customers receive a unified shopping experience.

Leveraging Marketing, Financing and Branding

The session features expertise in e-commerce, financing, marketing, and retail merchandising, guiding artisans to transform their businesses from side ventures into thriving enterprises.

  • Mr. Patrick Luah, Managing Director of PLC Advisory Group: Shares essential financing knowledge crucial for tracking profitability and unlocking business growth potential, tailored specifically for bazaar vendors navigating seasonal markets.

  • Dr. Ang Yang Yi, Dean at Faculty of Computer Science and Information Computing Technology, New Era Institute: Specializes in leveraging AI to streamline operations and enhance efficiency, offering practical solutions for optimizing booth management and customer engagement strategies.

  • Mr. Sae Junn Than, Director at Be Good Creative: With over two decades in retail branding, Sae Junn has played a pivotal role in the success of brands like Bungkus Kaw Kaw and Ah Cheng Laksa. With extensive experience in retail branding, Sae Junn provides invaluable insights into creative branding strategies tailored for bazaar environments, helping vendors stand out amidst diverse market offerings.

  • Professor Xie, Principal of Faire Education Group: Focuses on equipping bazaar vendors with practical skills and knowledge essential for navigating market dynamics and achieving sustained growth, fostering a robust entrepreneurial mindset among participants.

These experts collectively empower bazaar vendors with the tools and strategies needed to accelerate their business success, harnessing marketing, financing, and branding strategies that resonate effectively within the vibrant and competitive bazaar landscape.

Conclusion

Together with Pingmin Market, EasyStore continues to champion the growth of local businesses, paving the way for bazaar vendors to thrive in today's dynamic landscape.

By leveraging EasyStore's unified commerce solutions, vendors can transcend operational challenges, expand their customer base both online and offline, and nurture lasting relationships through personalized experiences and loyalty programs.

Retail Summit Asia 

Retail Summit Asia an initiative by EasyStore, where the future of retailing comes to life.

This is a must-attend business event of the year where EasyStore gathers the industry’s brightest minds and most innovative thinkers to explore the latest trends, strategies, and technologies shaping the retail landscape. 

Enhance customer experiences, leverage retail innovations, and create new possibilities alongside a forward-thinking community.

Proudly sponsored by Stripe, Meta, MBCS, AppleCrumby, Montigo, Cosmic Cookware, and more. Plus, take advantage of financing opportunities consultations for SMEs. 

Check out more details at http://go.retailsummit.asia/EasyStore

About EasyStore

EasyStore is a unified commerce solution that unifies retail and ecommerce businesses.

Over 50,000 brands have grown their businesses by embracing a unified customer experience (UCX) strategy through EasyStore across multiple sales channels - online stores, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.

For more information, please visit https://www.easystore.co.

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