This blog was updated on 05 May 2025, for more information connect with our team: https://www.easystore.co/contact 

7 Reasons to Use Phone Login to Boost Customer Experience

These days, most websites require users to create an account to access exclusive offers. 

But let’s face it—remembering usernames and passwords can be a hassle. 

Platforms like Shopee and Lazada, for example, require account registration before you can begin shopping.

Now, imagine if every shopping website required you to type in your email and password every time you wanted to log in. 

As a buyer, wouldn’t that feel frustrating? 

Some users might abandon the sign-up process altogether when faced with too many steps—causing businesses to lose potential customers and face higher cart abandonment rates.

That’s where EasyStore’s Phone Login comes in to solve the problem.

What Is Phone Login?

Phone Login allows your customers to register or log in to your online store using their phone number. 

It’s designed to simplify the login process and improve the overall shopping experience.

How it works:

Customers receive a one-time password (OTP) via SMS to verify their identity when signing up with a phone number. 

This eliminates the need to fill in lengthy forms or remember login credentials—allowing users to register and log in in just a few seconds.

In Malaysia alone, as of 2021, there were an estimated 29 million smartphone users—out of a total population of 32.7 million. 

That means roughly 9 out of 10 Malaysians own smartphones. 

And unlike email addresses, phone numbers are less likely to change, making them a more stable form of identification.

Why Your Business Should Use Phone Login

Using phone login shows you understand your customers’ pain points—like struggling to find a verification email or dealing with forgotten passwords. When customers can log in easily, they’re less likely to abandon their cart and more likely to complete their purchase.

With phone login, customers can register and verify their account in just two steps:

1. Enter phone number.

2. Verify with a one-time password (OTP) sent via SMS.

Simple, fast, and secure.

7 Benefits of Using Phone Login

1. Prevent Fake Registrations

Phone verification helps ensure that users are who they claim to be. 

It’s harder to get a second phone number than to create a fake email address, making this a powerful method for reducing fake sign-ups.

2. Avoid Complicated Password Reset Processes

Everyone forgets passwords now and then. 

With phone login, customers can quickly receive an OTP to reset their password—no more issues with missing or delayed emails. 

It simplifies the process with just a click.

3. No SMS Fees Incurred

You might assume there’s a cost for sending OTPs—but good news: OTP messages sent to customers’ phone numbers are free of charge.

4. Easy and Hassle-Free Registration

Only two steps are needed: enter a phone number and verify with an OTP. 

Compared to email registration—which often involves switching tabs and searching spam folders for verification emails—phone login is far more seamless and user-friendly.

5. A Safer Registration Option

Phone login provides a secure verification process through SMS-based OTPs. 

It adds an extra layer of protection, ensuring that only legitimate users can access their accounts or reset passwords.

6. Build Better Customer Relationships

When customers register with a phone number, it’s automatically stored in your EasyStore dashboard. 

This allows you to send them SMS updates, promotional content, or brand announcements.

SMS is an effective way to reach customers directly, often delivering higher response rates than email. 

Building trust and maintaining communication helps retain loyal customers—and happy customers are more likely to recommend your brand to others, generating positive word-of-mouth for free.

7. Improve Mobile Conversions

Phone login minimizes friction in the sign-up process, showing your customers that you value their time. 

A smooth, efficient login experience contributes to better mobile shopping experiences—and only businesses offering exceptional user experiences will thrive in today’s competitive ecommerce landscape.

Conclusion

Phone login simplifies the customer journey by eliminating complex verification steps and streamlining registration. 

It helps prevent fake sign-ups, supports secure access, and reduces cart abandonment—ultimately improving conversions and customer satisfaction.

Simplify your online store and make shopping stress-free with EasyStore’s Phone Login feature.

If you found this blog useful, feel free to share it with friends or family growing their online business!

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.