New Business Power-Ups Each Month

Each month, we bring you the latest product improvements, new features, and updates designed to better serve our customers.

This time around, we're focused on making the customer experience better and your operations easier to deliver good customer experience.

We wish you happy selling, and may the customers be with you!

EasyStore May 2024 Product Updates 

1. [Customers]: RFM Segmentation
2. [POS]: Enhancements On Tax, Payment and Scanner
3. [Orders]: Checkout Without Email
4. [Messages]: Instagram Inbox 
5. [Customers]: Credit Center 
6. [Promotions]: One-Click Promo Duplication
7. [Products]: Item Restock
8. [Products]: Restock Activity
9. [Orders]: Filter Orders By Shipping Address
10. [Messages]: Broadcast Preview
11. [Sales Channel - Messenger]: Customer Chat (Deprecated) 
12. [Logistics App - Lalamove Malaysia]: Pre-set Rates

1. [Customers]: RFM Segmentation

If you're new to setting up your long-term loyalty program, here's a simple way to categorize your customers for effective targeted marketing, called Segments.

EasyStore's Segment Tool is developed based on the RFM Model, a widely used technique in marketing and customer analytics based on their transaction history measured across 3 factors, each measured across a 4 point scale. 

• Recency: How recently a customer made a purchase. A score of 1 means they haven't purchased recently, while a score of 4 means they've made a purchase very recently.

• Frequency: How often a customer makes purchases. A score of 1 means they rarely make purchases, while a score of 4 means they make purchases frequently.

• Monetary: How much a customer spends. A score of 1 means they spend very little, while a score of 4 means they spend a lot.

• Losing: Customers who haven't purchased recently, with low frequency and spending.

• New: New customers who have made their first purchase recently.

• Potential: Customers who have purchased recently but not very frequently, with high spending potential.

• Top Spender: Customers who purchase frequently and spend a lot.

With these segments, you can send targeted marketing messages, including broadcasts and promotions, more effectively to each group of customers.

Ultimately, increasing the percentage of Top Spenders is what we aim for, as they are more valuable to the business in terms of loyalty and revenue. 

If you wish to customize your own segments, simply click 'Create Segment'!

2. [POS]: Enhancements On Tax, Payment and Scanning

• Auto-Apply Tax for POS orders: You can now set to auto apply tax for POS-orders based on tax settings you have pre-set. 

• Customer Payment Gateway: You can also add custom payment gateways exclusively for POS checkouts, keeping them distinct from online store payments.

• Auto-detect External Scanner: When using an external scanner on the POS home page, EasyStore now automatically adds scanned items to the cart for quicker checkout. However, note that this feature only works at the beginning of the checkout process.

3. [Orders]: Checkout Without Email

EasyStore Unified Inbox enables seamless communication across multiple platforms like Messenger, Telegram, Line, and WhatsApp Business. And this month, get ready for Instagram integration!

5. [Customers]: Credit Center

• Quick Summary: Merchants get an instant view of total active credits and the percentage of customers holding them.
• Credit Histories: Merchants track real-time credit transactions, including issuance, redemption, and refunds, with associated customer details. This ensures transparency and enables quick discrepancy resolution.

• Credit Settings: Merchants have control over credit management, with customizable settings like eligibility criteria, maximum credit usage per transaction, and the option to enable or disable credits. These settings enhance customer satisfaction and optimize marketing strategies.

6. [Promotions]: One-Click Promo Duplication

7. [Products]: Item Restock 

Customer requests for refunds, returns, or cancellations are a normal part of the selling process, as the ultimate goal is to ensure customers receive the products and experience they want.

If you're wondering how EasyStore manages inventory upon customers requesting refunds, returns, or cancellations — especially for products that deserve a new chance to meet their new owners. EasyStore provides the option to restock the items back into your inventory.

• On the POS, upon completing the order return or refund process, you will be automatically prompted to restock the amount of inventory. What if you miss this prompt? Don't worry, read on! 

• Inside the EasyStore admin panel, you can select the order, click into the order details, select either to return, refund or cancel order, and then select the amount of inventory you wish to restock again.

8. [Products]: Restock Activity 

EasyStore also helps you keep track of restock activity to ensure you have a full understanding of inventory movement.

What if you performed an item restock from order return or refund and noticed that the products are no longer resell-able?

You have the option to undo the restock! Here's how you can do it:

• Go to order activity.
• Find the restock activity record.
• Expand it and find the delete button.

Please note that for orders that are automatically cancelled, you will not see Restock Activity in order activity. This is because EasyStore helps to restock the inventory automatically. 

However, we understand there could be case where you might not want to restock items for cancelled order. Rest assured, and stay tuned as we will roll out another enhancement soon on this! 

9. [Orders]: Filter By Shipping Address

You can now filter orders based on customer address, specifically by country, province, district, and sub-district. This allows you to see where your orders are coming from and where your loyal customers are located.

This is a key tool for merchants who are:

• Deciding on the next location for a retail outlet.
• Planning marketing campaigns or community programs.

Simply go to Orders, click on Filter, and select 'Shipping Address.'

Please note that if you have selected two countries, province, district, and sub-district options will not appear. 

Your Unified Commerce Solution 

EasyStore is a unified commerce solution that unifies retail and ecommerce business. 

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.