This blog was updated on 21 April 2025, for more information connect with our team: https://www.easystore.co/contact 

The Complete Guide to Facebook Branded Content for Businesses

Today, reaching a large audience has become easier than ever — but standing out requires more than just ads. To effectively introduce your brand to a broader audience, you need people to actually see, trust, and engage with your product. 

That’s where Facebook Branded Content comes in. By partnering with influencers, creators, and public figures, branded content can amplify your message in an authentic, relatable way.

In this guide, you’ll learn everything you need to confidently launch a branded content campaign on Facebook and maximize its potential.

What Is Facebook Branded Content and How Is It Different From Regular Ads?

Facebook Branded Content is any post that features or is influenced by a brand or product for an exchange of value, created by public figures, influencers, or media pages. 

Unlike traditional ads, these posts appear organically in followers’ feeds through trusted voices — but with full transparency.

How to spot branded content on Facebook:

• It includes a “Paid Partnership” label next to the timestamp.

• It displays “with [Partner Name]” at the top of the post.

• It may have an “About this Partnership” link providing more details.

This transparency helps maintain audience trust while giving brands authentic access to influencer audiences.

How to Create Facebook Branded Content

To get started, you’ll need access to Facebook’s Branded Content tool:

• Own a Facebook Page and request access to use the Branded Content tool (found under Facebook Business settings).

• Once approved, you’ll be able to tag business partners when creating posts. A new field will allow you to add the brand partner’s name.

• Grant permission to your business partner so they can boost and promote the post. The original creator’s name will remain visible, even when shared through the partner’s page.

• To monitor your campaign’s performance, go to your Insights tab, select Branded Content, and track metrics like engagement, reach, and budget.

Why Use Facebook Branded Content?

Branded content performs better than standalone ads because it feels natural within users’ feeds and comes from people they trust. Here’s why it matters:

• Less intrusive: Done right, branded content doesn’t feel like a hard sell, which reduces irritation and improves user experience.

• Builds trust: Transparency about partnerships strengthens audience trust and loyalty.

• Connects influencers with fans: Followers naturally engage with content endorsed by people they admire.

• Long-term benefits: Branded content often provides sustained brand awareness, while traditional ads are short-term focused.

• Higher engagement rates: These posts typically see double the engagement compared to regular ads.

Tip: If you’re conducting international campaigns, using a VPN can help you research localized content trends and audience preferences. You can check out this NordVPN review for a reliable market research tool.

Types of Content You Can Use

What counts as branded content on Facebook? Practically anything — as long as it’s authentic and resonates with your target audience.

Some content ideas include:

• Photos and videos with influencer endorsements

• Memes and humor for Gen Z audiences

• Behind-the-scenes clips

• Storytelling campaigns

• Creative, unconventional videos

Quality matters. Always review your content carefully. Poorly thought-out posts can backfire — as seen with the infamous 2014 DiGiorno Pizza incident, where a careless tweet unintentionally referenced a sensitive issue. Take your time to double-check context and tone.

Do You Need a Strategy for Facebook Branded Content?

Absolutely. A careless approach can hurt your brand image. Posting branded content too frequently may overwhelm your audience, while posting too infrequently won’t make an impact.

Smart strategies to follow:

• Study other successful brands and influencer campaigns.

• Consult experienced marketers who have handled Facebook Branded Content campaigns.

• Set long-term goals instead of expecting overnight results.

• Budget for trial runs and potential adjustments — not every post will be a hit.

Like any marketing effort, it involves testing, learning, and optimizing.

Engage and Interact with Your Audience

People want to connect with brands that feel personal and relatable. Today’s most successful influencers and brands engage actively with their audiences.

How to build strong engagement:

• Write in a conversational, first-person tone.

• Include clear calls-to-action (CTA) in your branded content.

• Reply to comments within 30 minutes to create a sense of connection.

• Be approachable — people appreciate brands that listen and respond.

Final Thoughts

You don’t need to be an advertising expert to succeed with Facebook Branded Content. What you need is a good sense of your audience, a clear strategy, and the courage to experiment.

If you follow this guide — focusing on authentic partnerships, thoughtful content, and consistent engagement — you’ll be on the path to building an impactful branded campaign that resonates with your audience. 

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.