This blog was updated on 22 May 2025, for more information connect with our team: https://www.easystore.co/contact 

Empowering Growth Strategies for Women Entrepreneurs: Highlights from EasyStore’s Event

In a world where women are increasingly breaking barriers and making their mark in the entrepreneurial space, EasyStore’s Growth Strategies for Womenpreneurs event served as an empowering platform for aspiring and established women entrepreneurs to connect, learn, and unlock their growth potential.

The event featured leading industry experts who shared practical strategies aligned with evolving consumer and business trends. Here are the key insights that inspired and equipped participants to drive their business forward.

Insight #1: Reels and Short-Form Videos Drive Higher Engagement

The event opened with Keret Meraki, a content strategist who captivated the audience with her Reel Winning Formula, which breaks down content into three essential pillars: Grow, Build, and Sell.

Keret emphasized the importance of attention-grabbing hooks, authentic storytelling through POV (point-of-view) videos, clear call-to-actions, and brand consistency. She also encouraged the use of short-form video content to better engage with target audiences.

Participants had the opportunity to put Keret’s insights into action by creating Reels live at the event, showcasing their newfound skills in content creation.

Insight #2: A Unified Commerce Platform Can Streamline Business Operations

One of EasyStore’s successful merchants, Wawar, shared her inspiring entrepreneurial journey.

“In my first year, we struggled because everything was manual. Orders came in through DMs across multiple platforms, and managing them separately was overwhelming—even with just three channels,” she shared.

Her turning point came when she adopted EasyStore’s unified commerce platform, which consolidated all sales channels, inventory, fulfillment, and customer data into one system. Within a year, her business revenue grew 12x.

Now, Wawar plans to expand by opening a studio gallery to cater to increasing customer demand for physical interaction and venturing into live commerce for broader engagement.

Insight #3: Consumers Expect Both Online Convenience and Physical Experiences

Nadia Amir, EasyStore’s Partnerships Manager, highlighted the growing need for an omnichannel experience.

While online shopping surged during the pandemic, current consumer behavior shows a strong preference for offline interaction as well. To meet this demand, businesses should explore pop-up stores, bazaars, or permanent retail spaces.

With EasyStore’s modern retail solution, merchants can easily merge online and offline operations using a cloud-based POS integrated with multiple online sales channels—all managed in one centralized system.

Insight #4: Drive Repeat Purchases to Boost Customer Lifetime Value

With rising customer acquisition costs, increasing Customer Lifetime Value (CLV) is more important than ever.

Features like a unified loyalty program, where customers can collect and redeem points across both online and offline channels, help boost retention and drive repeat purchases. This not only enhances customer satisfaction but also ensures a more stable and recurring revenue stream.

Insight #5: Use Data Analytics to Make Smarter Business Decisions

Data is an essential tool for growth. EasyStore’s analytics and CRM features allow businesses to segment customers based on demographics, purchase history, and preferred channels.

These insights empower merchants to make informed decisions—from launching targeted campaigns to refining product offerings and enhancing customer service strategies. With data at your fingertips, growth becomes more intentional and sustainable.

Exclusive Bonuses for Women Entrepreneurs

Thanks to event partners NinjaVan and SenangPay, participants received exclusive perks to support their business journeys:

• NinjaVan: EasyStore merchants can now register for a Ninja Pro Account with no minimum parcel volume. Integration is seamless, and merchants receive a dedicated account manager to support both local and international expansion.

• SenangPay: Offers an extensive suite of payment options, including credit/debit cards, FPX, e-wallets, and Buy Now, Pay Later services. EasyStore merchants can now enjoy a 50% discount on any SenangPay plan until the end of the year.

The Growth Strategies for Womenpreneurs event was filled with inspiring stories, hands-on learning, and powerful tools to help women entrepreneurs take their business to the next level. 

From content marketing strategies by Keret Meraki to real-life business transformation from Wawar, and industry insights from Nadia Amir, the event equipped participants with everything they need to grow and succeed in 2025.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.