This blog was updated on 28 May 2025, for more information connect with our team: https://www.easystore.co/contact 

EasyStore and Ninja Van Empower Malaysian Brands to Expand Seamlessly Across Southeast Asia

KUALA LUMPUR, January 21, 2025 — EasyStore, a leading unified commerce solution for Malaysian brands, recently joined Ninja Van, industry leaders, ecommerce experts, and media representatives at Colony Star Boulevard KLCC for the launch of Ninja Van’s latest e-Guide: From Malaysia to Southeast Asia: A Practical Guide for E-commerce SMEs Expanding Beyond Borders.

The event brought together key voices in the ecommerce and logistics space, including EasyStore’s Chief Relationship Officer Yienyee Soh, who offered insights on delivering exceptional cross-border customer experiences.

Overcoming Market Barriers with Scalable Expansion Strategies

Denise Wong, Head of Ninja Van Cross Border, emphasized that while Southeast Asia presents high growth potential, successful expansion requires strategic logistics planning.

She highlighted three scalable fulfillment models brands can adopt to address the region’s key ecommerce challenges:

• Speed and Reliability:

Customers expect fast, hassle-free deliveries. 

With a Bulk Shipping + Local Fulfillment model, brands can store inventory within destination countries to ensure quicker deliveries and enhance customer satisfaction.

• Product Availability and Order Flexibility:

To meet demand, the Source + Production + Local Fulfillment model places inventory closer to the end customer, improving fulfillment rates and avoiding out-of-stock scenarios.

• Affordability and Cost Efficiency:

The Direct-To-Customer (DTC) model enables brands to cut warehousing costs by shipping products only when orders are placed. 

While delivery may take longer, the cost savings make international shopping more accessible.

With the right model in place, brands can deliver better customer experiences while scaling across the region efficiently.

Why Consistency Is Key to Cross-Border Growth

Yienyee Soh, Chief Relationship Officer of EasyStore, took the stage to stress the importance of customer experience consistency in driving regional growth. 

She explained how a unified commerce solution can help centralize operations—from managing multi-currency transactions and localized pricing to streamlining support and fulfillment.

“To thrive in the competitive Southeast Asian market, Malaysian brands must be ready to serve international customers with experiences that feel local,” said Yienyee.

“This means offering currency conversion, language localization, and integrated last mile delivery options—all while maintaining consistency across touchpoints.”

How Today’s Shoppers Experience Cross-Border Convenience

EasyStore highlighted key features that help merchants create a localized yet scalable experience across borders:

1. Customers Shop Globally, Pay in Their Currency

With automated currency conversion, customers view prices in their local currency and enjoy a seamless checkout process—free of hidden fees and confusing exchange rates.

Multi-currency payment options via Stripe, PayPal, and others give shoppers the flexibility to pay using their preferred methods. 

As 51% of Southeast Asian consumers discover products on social media, offering a frictionless payment experience is essential to driving conversions.

2. Customers Enjoy Personalized Shopping Experiences

Customers now expect options that suit their lifestyle. 

Whether it’s Buy Online, Pick Up In Store (BOPIS) for convenience or Cash on Delivery (COD) for flexibility, businesses that adapt to local preferences can build stronger connections.

With EasyStore, merchants can also localize their stores with regional languages, currencies, and promotions, removing traditional barriers and driving deeper engagement.

In fact, 68% of Southeast Asian shoppers prefer unique, quality products from neighboring countries—especially when they come with tailored delivery and payment options.

3. Customers Experience Smooth Cross-Border Deliveries

Ninja Van’s reliable delivery network offers real-time tracking, transparent pricing, and multiple shipping options across Southeast Asia.