This blog was updated on 13 May 2025, for more information connect with our team: https://www.easystore.co/contact 

EasyStore August 2023 Updates: New Themes, Facebook Live Tools, PGMall & More

From expanding your market reach to simplifying your daily operations, EasyStore is committed to helping you run your business more efficiently. 

This month, we’ve rolled out several new features and enhancements to help you stay competitive and meet your customers' needs better than ever.

Here’s a quick look at some of the key updates you’ll want to explore:

1. 4 New Online Store Themes for Every Business

Ready to refresh your online store? 

We’ve added 4 new mobile-first themes—completely free and designed to provide a clean, distraction-free shopping experience. 

These new layouts help your products stand out and encourage faster browsing and purchase decisions.

• Digitron – Ideal for gadgets and electronics

• Vivid – Perfect for home décor and lifestyle items

• Kate – Tailored for outdoor sports and activewear

• Pedal Pals – Also great for outdoor or adventure gear

All themes are available in the EasyStore theme collection now.

1. Digitron

2. Vivid

3. Kate

4. Petal Pals

2. New Sales Channel: PGMall

Selling on just one marketplace limits your potential reach. PGMall, with 12.5 million monthly visits and ranked as the third most visited online marketplace in Malaysia, offers a growing opportunity for sellers.

EasyStore now integrates directly with PGMall, allowing you to sync products, manage orders, and expand your visibility—all from one dashboard. Don’t miss out on shoppers who prefer Malaysia’s leading homegrown marketplace.

3. Facebook Live Shopping: More Tools, More Sales

Although Meta has ended its Live Shopping feature, EasyStore sellers can still run Facebook Live sales seamlessly. Even better, we’ve enhanced the experience with new tools to help boost engagement and conversions:

a. Lucky Draw for Live Viewers

Engage your audience and keep them tuned in with a built-in lucky draw feature. You can randomly select and announce winners live, making your sessions more interactive and rewarding.

b. Live-Only Discounts

You can now set custom, time-limited pricing that applies only during your Facebook Live session. These exclusive offers help drive immediate action and excitement.

4. Identify One-Time Customers for Better Retargeting

Acquiring a customer is more costly than retaining one. After a first purchase, a shopper has a 27% chance of returning, and this jumps to 54% after a second or third purchase.

We’ve added a new customer filter that allows you to identify those who have purchased only once within a selected period—making it easier to retarget them with personalized promotions or remarketing campaigns.

5. Know Your Customers’ Preferred Payment Methods

Payment experience plays a crucial role in conversions. Nearly 50% of buyers will abandon a purchase if their preferred payment option isn't available.

EasyStore now provides deeper payment method insights in your report dashboard. Track:

• Most used payment options

• Payment method trends

• Total sales by payment method

Use this data to optimize your checkout experience and boost conversions.

6. UnionPay Now Available via iPay88

UnionPay, the world’s largest card network with over 7 billion cards issued, is now accepted through iPay88 on EasyStore. You can enable:

• UnionPay Credit Card

• UnionPay QR

By offering UnionPay, you gain better access to Chinese consumers and increase your chances of securing international sales.

7. Delivery Date Filter for Scheduled Orders

Scheduled deliveries are convenient for customers—but if orders are placed far in advance, they can be overlooked. EasyStore now lets you filter orders by delivery date, helping you plan logistics and ensure timely fulfillment.

8. XCollab: Brand Collaboration Made Easy

Want to tap into new, high-intent audiences? With XCollab, you can now collaborate with other brands to cross-promote offers.

For example:

• Your collaborator offers RM10 off to your customers.

• You offer a similar promotion to theirs when a purchase threshold is met.

Collaborations can work both ways, and you can invite brands to set up private deals.

Other Notable Improvements:

• Promotion voucher codes now support Chinese characters

• Product names can now be edited via EasyParcel order fulfillment

• Checkout UI for credits and points is now highlighted in green for better visibility

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.