FOR IMMEDIATE RELEASE

KUALA LUMPUR, September 4, 2024 — In today’s globalized economy, local businesses are no longer confined to serving just their domestic markets. Small and Medium Enterprises (SMEs) are now exploring new growth opportunities beyond borders, fueled by innovative partnerships and cutting-edge technologies.

One such powerful partnership is between EasyStore, a leading unified commerce platform, and Stripe, a global leader in online financial infrastructure. Together, they empower local SMEs to effortlessly expand their reach and tap into international markets.

This collaboration was highlighted at the Stripe Tour Singapore on August 28th at Raffles City Convention Centre, where EasyStore played a pivotal role as a supporting partner, empowering over 1,200 businesses, providing them with the tools and insights needed to enter global markets successfully.

Payment Experience Is Customer Experience

Imagine a customer landing on your online store, excited about their purchase after adding items to their cart. They proceed to checkout, only to encounter foreign currency prices, limited payment options, and minimal support for global customers.

In that instant, the positive experience they’ve had with your brand can quickly turn negative. Cart abandonment rates soar, and you risk losing a potential loyal customer.

This is where EasyStore and Stripe’s Optimized Checkout Suite become essential. 

Your customers can discover your brand and products anytime, ensuring that their experience remains seamless, regardless of their location.

• Convenient and Loyal-Friendly Payments: EasyStore integrates with Stripe to offer a personalized checkout flow. Stripe's AI customizes the payment experience by showcasing each customer's preferred payment methods, reducing friction and making the checkout process more intuitive and familiar.

• Confidence in Every Purchase: EasyStore allows customers to view product prices in their local currency. This eliminates the hassle of currency conversion and enhances confidence in making purchases, supporting over 150 markets such as Australia, Hong Kong, India, Japan, New Zealand, Singapore, and Thailand.

• Smooth Cross-Border Shopping: The Stripe and EasyStore partnership provides a checkout experience designed to build customer loyalty. Features include embedded express checkout buttons, autofill for billing and shipping addresses, real-time card validation, and the ability to save payment details, all contributing to a smoother and more efficient payment process.

• E-Invoice Ready [For Malaysian SMES]: EasyStore's integration with Stripe also supports e-invoicing auto-submission. This ensures that businesses can easily manage cross-border transactions and comply with government regulations, making payments more efficient and hassle-free.

By leveraging EasyStore and Stripe, SMEs are not only enhancing their payment processes but also driving significant improvement in global competitiveness and customer experience. 

As the global digital economy continues to grow, EasyStore and Stripe are at the forefront, empowering local businesses to thrive on a global stage.

Unified Commerce Must-Knows

In 2024, EasyStore launched several initiatives to help Malaysian SMEs tap into global markets. 

One of these was the Commerce Tour, which brought together C-level executives, founders, and business owners for an invaluable exchange of ideas and strategies. 

The tour shared insights into the behaviours of modern consumers, exploring how they navigated customer preferences and targeted effectively to gain global competitiveness.

Leading Up To Retail Summit Asia 2024

All of these efforts culminate in Retail Summit Asia 2024 — an initiative by EasyStore where the future of retail comes to life. 

This event will bring together key industry players, thought leaders, and innovators to explore the latest trends and technologies shaping the retail landscape.

As a strategic partner for this event, Stripe will join the conversation alongside 30+ speakers and partners, offering valuable insights and showcasing how their solutions can drive the future of retail forward.

Attendees will have the opportunity to enhance customer experiences, leverage retail innovations, and create new possibilities within a forward-thinking community. 

Click here to find out more about Retail Summit Asia 2024.