This blog was updated on 15 May 2025, for more information connect with our team: https://www.easystore.co/contact 

How Cookie Crumbs Streamlined Multi-Channel Orders with EasyStore

Esther never planned to start a baking business. Her initial plan was to complete her studies in New Zealand, return to Malaysia for Chinese New Year, and head back afterward to look for a job.

However, the COVID-19 pandemic and the Movement Control Order (MCO) imposed by the Malaysian government disrupted her plans, leaving her stranded in Malaysia.

A passionate baker, Esther accepted a request from a friend to bake desserts. Although she didn’t charge for it, she created a social media account to share her bakes—and soon after, she began receiving a flood of interest. In May 2021, Cookie Crumbs was officially born.

Key Improvements with EasyStore

With EasyStore, Cookie Crumbs successfully:

• Consolidated orders from Instagram, Shopee, and her online store into one dashboard

• Reduced manual entry errors and improved order accuracy

• Automated same-day delivery and pickup arrangements

Manual Order Management: A Challenge from the Start

In the early stages, Esther didn’t expect the overwhelming number of orders that came in through Instagram. To keep up, she hired an admin to respond to messages, manually log orders, track payment details, and follow up with customers.

At the same time, Cookie Crumbs was also selling on Shopee and Lazada. However, arranging same-day deliveries on these platforms became a logistical hurdle that required manual coordination.

As a result, human error became a recurring issue. Orders were occasionally missed or customers’ contact details were recorded incorrectly, leading to fulfillment problems, customer complaints, and lost sales.

Automating and Simplifying Operations with EasyStore

Determined to grow the business and eliminate repeat issues, Esther began searching for a better solution—and found EasyStore.

“Because all the information is now uploaded by the buyer themselves on EasyStore, there are much fewer complaints from customers.”— Esther, Founder of Cookie Crumbs

Using EasyStore, Esther integrated all her sales channels—including Instagram and Shopee—into one system. She also enabled same-day delivery and pickup options, helping her fulfill more orders with less hassle.

Best of all, the need for manual messaging and admin support disappeared. Customers could now simply click on a shared link to her website, browse the menu, place orders, and make payments—all in just a few steps.

Optimized Mobile Experience for Social Media Shoppers

Esther knows her audience well. Most customers discover Cookie Crumbs through Instagram ads, meaning they’re mobile-first shoppers.

“We know that most of our customers know of Cookie Crumbs because we run Instagram ads. This means they’re most likely on mobile, so we want to provide a good shopping experience for mobile users.”— Esther, Founder of Cookie Crumbs

EasyStore’s professionally designed and mobile-optimized themes offered the ideal solution. With a smooth mobile checkout experience, customers can easily make purchases from their phones—driving higher conversion rates.

Looking Ahead: Plans for Expansion

With operations running smoothly and sales steadily increasing, Esther now plans to expand Cookie Crumbs further. While scouting for a suitable location, she intends to open a physical store where customers can walk in, purchase directly, or collect their online orders.

Thanks to EasyStore, Esther and her team can focus on what matters most—growing the brand and serving more customers without the stress of manual operations.

Want to grow your business like Cookie Crumbs? Start using EasyStore today. 

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.