Boost Sales with UGC & KOLs: A Power Session with BFM, EasyStore, and Cult Creative

EasyStore is excited to be featured in the latest episode of Marketing Mojo on BFM, where the spotlight is on the power of User-Generated Content (UGC) and influencer collaborations to drive sales and elevate brand engagement.

In this episode, Shermaine Wong, CEO and Co-Founder of Cult Creative, and Soh Yien Yee, Chief Relationship Officer at EasyStore, joined Roshan Kanesan to explore how UGC — content created by customers — can be a game-changer in marketing. 

They discussed how UGC builds trust, increases brand visibility, and provides valuable insights into customer behavior, making it a must-have strategy for businesses aiming to grow.

The discussion also underscored the value of working with Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs). These partnerships enable brands to expand their reach and bolster credibility.

Explore UGC Strategies at EasyStore Retail Summit Asia

Retail Summit Asia 2024, hosted by EasyStore, is the ultimate event for retailers, gathering the industry's brightest minds and most innovative thinkers to explore cutting-edge trends, strategies, and technologies. 

For businesses eager to harness UGC, don’t miss Cult Creative's breakout room session featuring Dulya Wijeratne, Head of Client Success at Cult Creative. 

Dulya excels in social media marketing and business development, creating impactful influencer campaigns for 40+ brands, including Pavilion Group and HSBC, reaching markets in Singapore, Australia, and the USA.

The insights businesses can gain from this session include: 

• What is UGC and how you can leverage real customers and your data to create brand advocates?

• How to create an effective UGC campaign with key elements of a strong brief?

• Understanding your target audience and persona -- and how you can do this through content?

This summit is not only an opportunity to explore commerce innovation but also a platform for organizations of all sizes to align their strategies with the future of unified commerce.

Find out more about Retail Summit Asia here.

EasyStore Unified Commerce Solution

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.