This blog was updated on 24 March 2025, for more information connect with our team: https://www.easystore.co/contact 

Product Sourcing Tips for New Sellers

Starting an online business is an exciting step. Business opportunities and challenges always exist—it all depends on how you approach them and find your niche in the market.

Before you can start selling, you need products. Here are some effective ways to source products for your online store.

1. Find Ideas Around You

Start by looking at your own interests and daily challenges.

• Are there products you are passionate about?
• Have you noticed a problem that needs a solution?
• Ask friends and family what they have recently purchased or wish they could find.

2. Approach Brick-and-Mortar Businesses

Over 70 percent of small and medium enterprises (SMEs) in Malaysia have not gone online yet. This presents an opportunity to partner with physical stores and help them sell online.

3. Explore Marketplace Product Categories

Check out global marketplaces like Amazon and eBay. Browse best-selling products and look for items that are not yet widely available in your country or market.

4. Resell from Marketplaces

If dealing with suppliers is challenging, you can source products from platforms like Taobao and resell them at a higher price. This method requires little investment since you can use the product photos and descriptions directly from the marketplace.

5. Attend Trade Shows

Local and international trade fairs showcase the latest products and trends. If you find a promising product, connect directly with exhibitors to discuss sourcing opportunities.

6. Consider Dropshipping

Dropshipping allows you to sell products without holding inventory.

• Partner with manufacturers or suppliers.
• Focus on managing your store, marketing, and customer service.
• When a customer orders, the supplier ships the product directly to them.
• This method reduces risk and is ideal for new sellers.

7. Use Instagram for Inspiration

Browse Instagram hashtags like #hotselling, #sales, and #buy to discover trending products. Since Instagram is photo-driven, you can quickly scan images and brainstorm product ideas.

Finding the right product takes time and experimentation. List all your ideas, keep testing, and stay open to possibilities. Your first goal: Decide on your first product within 3 to 5 days!

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.