This blog was updated on 18 April 2025, for more information connect with our team: https://www.easystore.co/contact 

Is Traditional Retail Dying Because of Ecommerce?

Ecommerce has been one of the hottest topics in recent years. 

From dropshipping and drop surfing to fully digital storefronts, entrepreneurs have built fortunes by embracing online business strategies. 

With ecommerce growing rapidly, it’s important to assess the true size of this industry and how it’s affecting traditional retail.

Many physical retailers have reported a decline in revenue as online shopping rises. 

In this blog, we’ll explore why retail has struggled in the face of ecommerce, and whether this trend is expected to continue in the final stretch of 2019.

Technological Evolution: A Major Turning Point

One of the biggest factors driving ecommerce’s dominance is its ability to leverage modern technology. 

While many traditional retailers have stayed rooted in the principle of selling quality products at competitive prices, ecommerce businesses have embraced digital tools, marketing automation, and data-driven personalization.

Think about how personalized online ads perform far better than billboards, TV commercials, or other forms of traditional advertising. Ecommerce thrives by using technology to target, engage, and convert customers more effectively than physical retail.

Successful Retailers Don’t Migrate — They Evolve

A great example of retail adaptation is Walmart. Once regarded as the definition of a physical retailer, Walmart has heavily invested in its ecommerce platform. 

Today, customers can browse Walmart’s online store with a user experience designed to replicate the familiarity of their physical stores.

This demonstrates that successful retailers don’t simply abandon their physical stores — they evolve by integrating digital experiences that complement their in-person service.

The Key Industry Example: Furniture

To truly understand how ecommerce and retail can coexist, look no further than the furniture industry.

It’s been reported that over 90% of furniture retailers have invested in ecommerce platforms. Interestingly, the goal of these online portals isn’t solely to sell products, but also to drive customers to their physical showrooms.

This combination of online lead generation with offline retail experiences shows how ecommerce can enhance, rather than replace, traditional retailing.

Conclusion

Retail isn’t dead — but it’s evolving. Ecommerce has reshaped how people shop and where they discover products. 

In today’s market, any retailer that wants to remain competitive must have an ecommerce presence that effectively showcases their products and connects with customers online. 

The businesses that adapt, rather than resist, will be the ones that thrive in this rapidly changing landscape.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.