This blog was updated on 24 March 2025, for more information connect with our team: https://www.easystore.co/contact 

How to Transition from Selling on Facebook & Instagram to Your Own Online Store

Many entrepreneurs start their online business by selling on social media. It’s easy, familiar, and accessible. Creating a Facebook page or Instagram account, posting product images, and handling orders through DMs seems like the simplest way to start. However, this approach comes with limitations:

• Your posts are only seen by a small percentage of your followers.

• Selling through a personal account can be overwhelming for your friends and family.

• Competing with established sellers is tough, making it hard to scale your business.

If you want long-term success, transitioning to your own online store is the logical next step. Don’t worry—you don’t have to abandon social media altogether. Instead, you can integrate it into your eCommerce strategy to drive traffic to your store. Here’s how you can make the transition smoothly:

1. Set Up Your Online Store

First, you need an eCommerce platform to host your store. With tools like EasyStore, you can create a professional online store without any technical expertise. A dedicated website allows customers to browse your products easily, search for specific items, and enjoy a seamless checkout process.

2. Update Your Social Media Profiles

Once your store is live, update your Facebook and Instagram bios with your store link. In your "About" section, explain that customers can now browse and purchase products directly from your website. This not only makes shopping more convenient but also enhances trust and credibility.

3. Announce Your Store Launch

Let your followers know about your new store through engaging posts. Highlight the benefits of shopping on your website, such as:

• A wider product selection

• Easier checkout process

• Secure payment options

• Exclusive online-only promotions

For Facebook, include your store link in every announcement post. On Instagram, remind followers that the link is in your bio.

4. Offer Exclusive Discounts for Website Orders

Encourage customers to make their first purchase through your online store by offering exclusive discounts. For example:

• "Get 10% off your first order when you shop on our website!"

• "Enjoy free shipping for orders placed on our store this week!"

This strategy helps customers get familiar with your new platform and experience its benefits firsthand.

5. Notify Your Existing Customers

If you have a list of past customers, personally inform them about your online store. Email marketing is a powerful tool for this. Platforms like EasyStore allow you to import customer emails and send out a professional store launch announcement in minutes. If you don’t have email contacts, consider using WhatsApp or direct messages.

6. Keep Social Media as a Marketing Tool

Even after launching your store, continue using social media to drive traffic. Share product updates, customer reviews, and behind-the-scenes content. Run Facebook and Instagram ads to reach a broader audience and redirect them to your store.

Conclusion

Transitioning from selling on social media to running your own online store is a significant step towards growing your business. While social media is great for engagement, an online store provides a more sustainable way to manage sales and scale up. By following these steps, you can ensure a smooth transition and build a solid foundation for your eCommerce success.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.