This blog was updated on 18 April 2025, for more information connect with our team: https://www.easystore.co/contact 

Facebook Malaysia and EasyStore Partner to Boost SME Growth

In May 2019, Facebook celebrated the launch of its newly expanded office in Malaysia. With SMEs making up nearly 99% of business establishments in the country, this milestone highlights the impressive digital transformation happening within the industry over the past decade.

Sharing the same mission to empower businesses, EasyStore and Facebook have partnered to strengthen the digital capabilities of Malaysian merchants, providing tools and knowledge to help them grow both locally and globally.

Facebook Marketing Workshop

The Facebook Asia Pacific (APAC) team conducted a workshop to share best practices for running effective Facebook ads. The session emphasized the importance of adopting a mobile-first strategy, as mobile platforms have become the primary space where consumers spend their time — 60% of internet users in Malaysia are actively shopping through mobile devices.

Facebook also presented creative strategies designed specifically for mobile audiences, demonstrating how engaging video ads can quickly boost brand awareness. Statistics revealed that different types of video motions have varying effects in delivering ad messages effectively.

With the holiday season approaching, merchants were encouraged to capitalize on this valuable opportunity to drive sales and maximize business growth.

Facebook Integrations in EasyStore

To further empower merchants, EasyStore introduced the Facebook Marketing Center within its admin panel. This feature allows users to seamlessly connect their business pages and manage Facebook-related tools with just a few clicks. The integration has opened doors for EasyStore to implement more Facebook features, including:

• Facebook Messenger Bot

• Instagram Product Tagging

Both features are highly anticipated and will soon be available to EasyStore merchants.

Upcoming Facebook Events

Malaysia has over 23 million Facebook users, with 99% accessing it via mobile. Through this partnership, EasyStore merchants will gain access to exclusive content, resources, and upcoming Facebook marketing events aimed at helping businesses thrive in the digital space.

If you’re interested in joining future Facebook marketing workshops or events, be sure to register and stay updated!

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.