This blog was updated on 30 April 2025, for more information connect with our team: https://www.easystore.co/contact 

EasyStore Feature Updates: Everything New from April to June 2021

Welcome back to our product update blog!

If you’ve been following along, you’ll know EasyStore has been focused on empowering business owners—whether through offering free single sales channels or improving sales channel management. 

As we move into the next quarter of 2021, we’re excited to introduce several updates designed to give your business greater exposure and control in today’s digital landscape.

Here’s a breakdown of the latest features and tools now available in EasyStore:

1. [Apps] Infinite Scrolling for Smoother Browsing

No more clicking through pages. Infinite scrolling now lets your customers seamlessly browse products without interruption. 

This update helps to:

• Reduce browsing time

• Improve user experience

• Ensure mobile responsiveness

2. [Channel] Enhanced Facebook Catalog Integration

For Facebook sellers, we've added key updates:

• Publish/unpublish products individually

• Define Facebook Product Category for each item (as recommended by Facebook)

• Sync additional product details automatically

Learn more with our help article

3. [Apps] New Custom Labels for Products

Make your products stand out by adding custom labels—either using your own text or selecting from predefined label images. 

Apply them to individual or all products with ease.

4. [Payment] New Payment Integrations

a. HitPay (Singapore)

Now available for EasyStore merchants in Singapore, HitPay enables fast, secure payments via PayNow with exclusive transaction rates.

b. senangPay Multi-Currency Support

Enjoy seamless multi-currency payments via Stripe. 

Supported currencies include MYR, USD, EUR, IDR, THB, JPY, AUD, and GBP.

• senangPay
• Stripe

5. [Channel] Shopee & Lazada Vouchers Now Captured Automatically

Customers love using coins and vouchers. 

Now, EasyStore captures these rewards automatically in each transaction, simplifying order management.

• Shopee
• Lazada

6. [App] Personalize Your Products to Stand Out

Beat the price war by offering personalized products. 

Benefits include:

• Higher perceived value

• Stronger product differentiation

• Increased word of mouth

7. [Channel] Instagram Bio Shop for Link Management

Turn your Instagram bio into a sales and info hub. 

Add up to 10 links and showcase products in an Instagram-style layout—no third-party plugins needed.

8. [Customer] Enhanced Saved Searches for Better Customer Targeting

Saved searches help you segment and manage your customers more effectively. 

For example, you can track customers who came via Facebook or LINE.

9. [Product] Boost SEO with Editable Image Alt Tags

Improve your Google ranking by editing alt tags on images. 

Combined with meta descriptions for pages and products, this update enhances your organic reach.

10. [Orders] Smarter Abandoned Cart Recovery

Don’t lose potential sales. 

Our improved abandoned cart system now includes:

• Status indicators for email delivery and cart recovery

• A refreshed interface for tracking and action

11. [Channel] Upgraded Facebook Live Integration

Run engaging Facebook Live sessions, schedule posts, and drive traffic to your store or order forms—all directly from EasyStore.

12. [Channel] New Order Forms for Telegram & WeChat

Following the success of WhatsApp Order Form, you can now create seamless ordering experiences through Telegram and WeChat too.

13. [Channel] New Google Ads Integration

Reach more customers with Smart Campaigns on Google Ads. 

With EasyStore, you can:

• Launch and manage ads

• Pause, resume, or remove campaigns

• Track ad performance

Staying Ahead in Ecommerce

Online trends come and go, but customer expectations continue to grow. 

Your ecommerce store needs to deliver simplicity, speed, and personalization. 

These updates are part of our ongoing mission to help you meet those expectations and grow with confidence.

If you’re not already exploring these features—now’s the time.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.