This blog was updated on 28 May 2025, for more information connect with our team: https://www.easystore.co/contact 

How to Set Up a Loyalty Program That Keeps Customers Coming Back

In today’s fast-paced retail environment, a well-designed loyalty program is crucial for building long-term customer relationships and encouraging repeat purchases.

EasyStore’s Loyalty Program is built for modern retailers, offering versatile features that elevate customer engagement across both online and offline channels. 

In this guide, we’ll walk you through how it works and what you need to know before getting started.

Loyalty That Brings Customers Back

Part 1: What is EasyStore Loyalty Program?

EasyStore Loyalty Program allows you to reward customers with points, discounts, and exclusive perks whether they shop online, in-store, or via your mobile app. 

The program provides a unified loyalty experience across all sales channels, ensuring customers enjoy seamless rewards for their support.

By integrating loyalty with EasyStore’s unified commerce platform, retailers can deliver consistent and personalized experiences—building trust, increasing repeat purchases, and strengthening brand loyalty.

Part 2: How Does EasyStore Loyalty Program Work?

To fully leverage the program, it’s important to understand its core features:

1. Customer Loyalty Cards

Start by Rewarding New Customers

• Welcome Voucher: Offer first-time buyers a discount voucher to make a strong first impression.

• Voucher and Deal Redemption: Provide exclusive rewards without hurting margins by offering carefully crafted deals.

• Cashback Rewards: Give cashback on selected items or after a spending threshold is reached.

Recognize Returning Customers

• Digital Membership Cards: Allow customers to access loyalty cards via mobile for quick and easy use.

• Phone Number Identification: Simplify the checkout process by verifying customers with their phone numbers.

• Email Subscription: Build your email list while keeping customers engaged through personalized offers and updates.

Celebrate Your Loyal Shoppers

• Point-Earning Rewards: Create custom point systems based on different member tiers.

• Tier-Based Benefits: Categorize customers based on purchase history; offer better rewards to higher-tier members.

• Exclusive Discounts: Reward your most loyal customers with special pricing.

• Birthday Treats: Delight customers with birthday month offers or discounts.

2. Shopping App Integration

The EasyStore Shopping App enhances the loyalty experience by providing 24/7 access to product catalogs, personalized vouchers, and exclusive deals.

Customers can:

• Scan products in-store and reorder favorites

• Use pre-saved checkout details for faster purchases

• Access in-app support via live chat

• Receive push notifications for exclusive offers

This unified shopping experience builds stronger brand connections and streamlines engagement.

Part 3: Types of Loyalty Programs

Choose the loyalty structure that aligns best with your customer behavior:

• Points-Based Program: Customers earn points for each purchase, redeemable for rewards.

Example: HisBrew Coffee rewards purchases with points that convert into discounts.

• Tier-Based Program: Customers move through tiers based on spending. Higher tiers unlock greater benefits.

Example: Valent Skin’s "Beauty Access" offers tiered perks for skincare enthusiasts.

• Credit/Cashback Program: Offer store credits as cashback.

Part 4: Who Should Use EasyStore Loyalty Program?

Retailers using EasyStore POS can benefit greatly from implementing a loyalty program, especially in these sectors:

• Fashion: Personalize promotions and keep fashion-forward customers engaged with style-specific rewards.

• Health and Beauty: Encourage product repurchases with timely reminders and tailored offers.

• Home and Living: Reward both online and offline purchases with points and curated promotions.

• Stationery and Gifts: Offer thoughtful, personalized deals that turn occasional shoppers into loyal ones.

• Children and Toys: Keep families returning with age-based recommendations and exclusive deals.

• Outdoor: Reward enthusiasts with targeted offers on related gear and accessories.

Part 5: How to Get Started

Getting started with EasyStore Loyalty Program is straightforward:

1. Sign Up: Visit EasyStore and create your business account.

2. Activate Loyalty Program: Go to the “Customers” section, select “Membership,” and enable the loyalty feature.

3. Add Customer Data: Import existing customers or collect new details. EasyStore will track points automatically.

4. Set Earning Rules: Define how points are earned (purchases, referrals, etc.) and how they can be redeemed.

5. Create Member Tiers: Segment customers into groups (e.g., Silver, Gold, Platinum) to offer tailored benefits.

Part 6: Tips for a Smooth Setup

• Promote Your Program: Use signage, checkout prompts, and digital campaigns to increase signups.

• Use EasyStore Resources: Rely on tutorials and support guides in the Help Center to set things up effectively.

Part 7: Why Choose EasyStore Loyalty Program?

EasyStore’s Loyalty Program integrates seamlessly across your eCommerce and physical stores, giving customers a consistent experience no matter where they shop.

This omnichannel approach helps drive online traffic to physical stores and vice versa—boosting customer lifetime value and reducing your customer acquisition cost (CAC).

Creating a Unified Loyalty Experience

In today’s competitive retail world, a customer-centric loyalty program is more than just a perk—it’s a growth strategy.

EasyStore enables businesses to offer a unified, personalized loyalty journey across all touchpoints—online, in-store, and via app.