This blog was updated on 15 May 2025, for more information connect with our team: https://www.easystore.co/contact 

How Digitalization Empowers SMEs to Meet Modern Consumer Demands

KUALA LUMPUR, MALAYSIA, 18/10/2022 – Ninja Van Malaysia, a tech-enabled express logistics company, hosted its first panel discussion, Meeting Modern Consumer Demands, in collaboration with Signature Market, EasyStore, and PayRecon. 

The session explored current e-commerce trends and offered insights into strategies that enable Small and Medium-Sized Enterprises (SMEs) to thrive in the digital marketplace.

According to the E-commerce Southeast Asia (SEA) Barometer Report—a study by Ninja Van Group and DPDgroup—online shopping allows consumers to choose from a wider variety of brands and shop conveniently from anywhere. 

In Malaysia, 94% of online consumers already purchase from across Asia.

The report also highlighted the growing influence of online feedback:

• 93% of Malaysian consumers share reviews about their purchases.

• 83% are influenced by social media figures when choosing brands.

This signals a critical opportunity for online retailers to go digital and expand their global reach.

“SMEs must leverage digitalisation to increase efficiency, streamline processes, and adapt to changing consumer behavior more quickly,” said Fariz Maswan, Head of Sales and Partnerships at Ninja Van Malaysia. “At Ninja Van Malaysia, we are committed to enhancing our services to help SMEs succeed by providing end-to-end logistics solutions that align with evolving consumer expectations.”

Logistics Innovation That Supports SME Growth

One of Ninja Van's key initiatives is Fantastic Service Recovery, a new ecosystem of cloud-based tools designed to quickly resolve parcel-related issues. 

Among its standout features is NinjaChat—an AI-powered social messaging tool that enables sellers to manage orders and track deliveries directly from platforms like WhatsApp and Facebook Messenger.

This initiative reflects Ninja Van’s ongoing dedication to ensuring smooth delivery experiences for both sellers and customers.

Seamless Integration Across Channels

During the panel discussion, all participants emphasized the importance of digitalisation in helping SMEs scale and meet evolving consumer expectations.

Amirul, Head of Marketing at EasyStore, highlighted that social commerce—particularly via TikTok Shop—is driving steady growth among online sellers. While online shopping continues to be prevalent, there’s also a resurgence in physical shopping.

To adapt, EasyStore encourages merchants to merge offline and online channels, offering a more flexible and unified shopping experience. The company remains committed to developing robust software solutions that empower sellers to manage and grow their businesses more efficiently.

Logistics+ and the Future of SME Enablement

Ninja Van’s influence in Southeast Asia continues to expand with the launch of Logistics+, a suite of supply chain management solutions tailored for SMEs.

This initiative helps businesses navigate the complexities of suppliers, manufacturers, transport networks, and financial providers across the region.

As part of a USD 100 million investment, Logistics+ is already supporting over 30,000 SMEs in Southeast Asia, reinforcing Ninja Van’s mission to enable business growth and digital transformation across the region.

By building stronger infrastructure and fostering collaborations like this panel discussion, companies such as Ninja Van, EasyStore, and others are equipping SMEs with the tools they need to succeed in a digital-first future.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.