This blog was updated on 28 May 2025, for more information connect with our team: https://www.easystore.co/contact 

Cyclevio and EasyStore Elevate Premium Bike Shopping in Malaysia and Singapore

Cyclevio, widely known as 'Bike Heaven' in Penang, has over eight years of industry expertise and a deep commitment to the cycling community in both Malaysia and Singapore. 

Offering a wide range of products including road bikes, parts, accessories, apparel, and bike fitting services, Cyclevio caters to everyone—from entry-level riders to elite cyclists.

With a mission to deliver world-class technical expertise and share a passion for cycling and multisport, Cyclevio ensures every cyclist is well-equipped for their journey. 

Their flagship store in George Town, Penang, features a cycling café—an inviting space for enthusiasts to gather, talk bikes, and enjoy top-quality coffee.

Cyclevio also hosts events, pop-up booths, and group rides that bring the cycling community closer together.  

A Multichannel Retail Experience, Online and Offline

For online shoppers, Cyclevio’s full range of products is available on TikTok Shop, Shopee, and their own branded online store—with convenient delivery directly to customers’ doorsteps.

With 55% of Cyclevio’s loyal customers willing to spend over five figures on cycling gear, it’s clear that the brand has built serious trust and value among serious riders.

A Trusted Name in Cycling Gear and Expertise

When it comes to cycling equipment, safety, comfort, and performance are critical. 

Customers rely on brands that show clear expertise, and Cyclevio has earned its reputation by establishing a strong presence across channels, supported by EasyStore.

Here’s how they do it:

• Branded Online Store: Cyclevio uses EasyStore to showcase its identity and global brands like Chapter 2, Garmin, and Pinarello, while also providing details about its physical store experience.

• Synchronized Marketplace Listings: Inventory is synced across platforms, with marketplace offerings focused on high-demand accessories for easy top-ups, ensuring customer needs are always met.

• Retail Experience in Penang: Cyclists seeking professional, personalized consultations can visit the store for expert advice tailored to their riding style and goals—because different rides require different equipment.

A Bike That Reflects Every Cyclist

Cyclevio believes each rider deserves a bike that mirrors their personality, goals, and fit. 

EasyStore’s tools power this vision from in-store to post-purchase.

• Hands-On Consultations: In-store staff assist with equipment trials, check compatibility, and advise on the right gear.

• Personalized Measurements: Staff record crucial measurements (like frame size and saddle height) and check EasyStore’s inventory to estimate customization timelines.

• Seamless Checkout: Customers simply enter their name and phone number at checkout to create a POS account. They receive order confirmation and ongoing updates via email.

POS-Driven Personalization and Support

EasyStore’s POS system enhances Cyclevio’s service, not just in processing sales, but in personalizing every interaction.

• Cart Item Insights: Staff can view cart items in real time to offer relevant product suggestions.

• Customer Profile & Measurements: Stored data allows for targeted upgrade recommendations and fittings.

• Purchase History: Staff can suggest complementary gear, matching product series, or enhanced performance options based on past purchases.

Loyalty Through Flexible Membership Tiers

Cyclevio’s tiered membership program (Bronze, Silver, Gold, Platinum, Diamond) is designed to reward loyalty and strengthen customer engagement across channels.

• Tiered Perks: Each tier unlocks exclusive benefits such as discounts and early access to products.

• Omnichannel Rewards: Customers can access their perks whether they shop in-store or online, creating consistent and rewarding experiences.

• Auto Upgrades: The system upgrades customers automatically based on their spending, keeping the experience seamless and rewarding.

Unified Shopping Experience with EasyStore

Cyclevio maximizes customer satisfaction with EasyStore’s Unified Customer Experience (UCX) and Unified Commerce solutions:

• Centralized Inventory Management: Real-time updates prevent overselling and ensure stock accuracy across channels.

• Automated Listings: Product information (descriptions, images, pricing) is easily updated from one dashboard, saving time and maintaining consistency.

• Unified Order Fulfillment: All sales and customer interactions are managed within EasyStore, simplifying order tracking and customer communication.

Delivering a Truly Premium Cycling Experience

Cyclevio’s success story highlights what’s possible when a brand places customers at the center of everything—from product selection to in-store service and multichannel fulfillment.

EasyStore is proud to support Cyclevio in delivering outstanding customer experiences and fostering loyalty in the cycling community. 

As retail continues to evolve, EasyStore ensures businesses are equipped with the right tools to stay ahead—empowering more retailers to build stronger connections and grow sustainably.

Here's to Cyclevio and many more cycling adventures to come.

Make Customers Love Buying From You

EasyStore empowers your brand to prioritize customers and enhance their experience, creating a unified customer experience (UCX) that makes customers love buying from you.

Over 50,000 brands have grown their businesses by embracing unified customer experiences (UCX) strategy through EasyStore across multiple sales channels - online store, retail outlets, marketplaces, and social media, ensuring consistency in product and service offerings for a seamless shopping journey.